Editors' Picks
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explainers and insights
There’s no such thing as mapless automated driving
With AI taking on a larger role in automated driving (AD), expectations of what autonomous vehicles should be capable of are rising. Vehicles are expected to go beyond reacting to what's ahead, and even predict what will happen next. In this growing reliance on neural networks, maps have increasingly been labeled as optional, or even obsolete. But as with every new tech, there's a path to evolution until things work perfectly. The modern world of safe automated driving still depends on a contextual awareness and grounded understanding of what lies ahead — how the road is shaped, how traffic typically behaves and what situations are likely to unfold beyond the range of onboard sensors.
Jan 05, 2026·8 min read
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product focus
Launching Area Analytics: World leading traffic data visualized for sharper insights
Almost 60% of the world’s population now lives in urban spaces. That puts pressure on city and state governments to keep these places livable, accessible and equipped to support billions of residents. To help make their task easier, TomTom recently launched Area Analytics — a tool that combines world-leading, on-ground traffic data with big-picture insights.
Nov 25, 2025·5 min read
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behind the map
Mapmaking in the AI age: How TomTom builds maps you can trust
It’s safe to say that we’re in the middle of a renAIssance. Over the past couple of years, with generative and agentic AI becoming mainstream, businesses around the globe have been in a race to integrate it into both their workflow and their output. But like any other new phenomenon, AI faces questions on the ethical implications of its widespread use.
Nov 05, 2025·8 min read
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explainers and insights
Why are carmakers racing to build smarter in-car AI?
Smarter cars, happier drivers: The real-world impact of AI assistants.
Nov 03, 2025·7 min read
Trending topics
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behind the map
How location intelligence is driving a greener future
It’s a hard reality to face: we can’t stop climate change or traffic. Not right now. But we can mitigate both. And the urgency to do so is greater than ever, as cities grow and transportation demand increases. Location intelligence offers a greener way forward — helping automakers, cities, public authorities and daily drivers reduce global greenhouse gas emissions from one of the largest contributors: transportation.
Apr 01, 2026
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life at TomTom
Beyond Women’s Month: Lela Gagua on growth, community and the future of tech
For the fourth year in a row, TomTom is partnering with Equals on their annual Role Model Campaign, shining a light on women in tech, leadership and engineering. This March, one of those role models is Lela Gagua, Program Manager Software Engineering at TomTom. In this article, we take a closer look at Lela’s story, the challenges along her path and how she is supporting women’s career growth year-round.
Mar 17, 2026
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partner stories
Next-generation navigation: Bringing Europe’s freshest maps to Hyundai and Kia vehicles
Hyundai and Kia vehicles in Europe now receive some of the market’s freshest map updates, delivered monthly through a strategic collaboration between Hyundai AutoEver (HAE) and TomTom. Since June 2025, HAE — Hyundai Motor Group’s mobility software division — has been providing structural monthly map updates to their drivers at a frequency that outpaces most competing systems in the region. Platforms like ccNC, ccIC, and ccIC27 (and newer) support such monthly map updates.
Mar 13, 2026
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explainers and insights
From software defined to AI defined, the next vehicular evolution
The automotive world doesn’t slow down. The technology shaping and driving the industry is ushering evolution after evolution. Vehicle software is levelling up, bringing us cars with machine learning, end-to-end perception models and more intelligent in-cabin technology. This is the dawn of the AI-defined vehicle.
Mar 13, 2026
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explainers and insights
Map-powered automated driving is winning the industry over
When maps can provide trusted and verified ground truth across entire continents, why wouldn't you use one as part of your automated driving software stack?
Mar 02, 2026
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product focus
Join the TOMmunity: A smarter, safer way to drive
Every day, drivers help each other without even realizing it. Every journey, every alert and every shared update plays a part in making the road a safer place. At TomTom, we have been building our drivers’ community for the last 30 years, but lately we have taken things to the next level.
Feb 26, 2026
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product focus
Meet Tom, the screen free road alert assistant
Driving today means processing a lot of information at once. Traffic changes quickly. Hazards appear without warning. Speed cameras, road works and sudden slowdowns can catch even experienced drivers off guard. Staying aware matters but so does staying focused.
Feb 19, 2026
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life at TomTom
Making growth count: Craig Smith’s winning account management strategy for the U.S.
Building great tech is only the beginning. How you keep making an impact and expanding into new markets is the upward journey of real, lasting success. Craig Smith is an expert at cultivating the kind of strategic wins that keep companies growing, with more than 25 years of experience across GIS, mobility, telematics and enterprise technology. Now TomTom’s Account Management Director for the US, we talked to Craig to hear his story and learn his secrets to making growth count.
Jan 26, 2026
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