Editors' Picks
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explainers and insights
There’s no such thing as mapless automated driving
With AI taking on a larger role in automated driving (AD), expectations of what autonomous vehicles should be capable of are rising. Vehicles are expected to go beyond reacting to what's ahead, and even predict what will happen next. In this growing reliance on neural networks, maps have increasingly been labeled as optional, or even obsolete. But as with every new tech, there's a path to evolution until things work perfectly. The modern world of safe automated driving still depends on a contextual awareness and grounded understanding of what lies ahead — how the road is shaped, how traffic typically behaves and what situations are likely to unfold beyond the range of onboard sensors.
Jan 05, 2026·8 mins read
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product focus
Launching Area Analytics: World leading traffic data visualized for sharper insights
Almost 60% of the world’s population now lives in urban spaces. That puts pressure on city and state governments to keep these places livable, accessible and equipped to support billions of residents. To help make their task easier, TomTom recently launched Area Analytics — a tool that combines world-leading, on-ground traffic data with big-picture insights.
Nov 25, 2025·5 mins read
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behind the map
Mapmaking in the AI age: How TomTom builds maps you can trust
It’s safe to say that we’re in the middle of a renAIssance. Over the past couple of years, with generative and agentic AI becoming mainstream, businesses around the globe have been in a race to integrate it into both their workflow and their output. But like any other new phenomenon, AI faces questions on the ethical implications of its widespread use.
Nov 05, 2025·8 mins read
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explainers and insights
Why are carmakers racing to build smarter in-car AI?
Smarter cars, happier drivers: The real-world impact of AI assistants.
Nov 03, 2025·7 mins read
Press releases
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product focus
Seamless integration for seamless interactions: How TomTom brings AI into the car
The TomTom AI Agent is here. And while essential for bringing intelligent navigation into the vehicle, there’s far more to this solution than meets the eye. Built on a growing number of industry partnerships — most recently SoundHound AI, Amazon and Visteon — it’s the bridge between old software stacks and new tech, simplifying integration efforts so that carmakers can create seamless voice experiences quickly and cost effectively.
Jan 06, 2026· mins read
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explainers and insights
There’s no such thing as mapless automated driving
With AI taking on a larger role in automated driving (AD), expectations of what autonomous vehicles should be capable of are rising. Vehicles are expected to go beyond reacting to what's ahead, and even predict what will happen next. In this growing reliance on neural networks, maps have increasingly been labeled as optional, or even obsolete. But as with every new tech, there's a path to evolution until things work perfectly. The modern world of safe automated driving still depends on a contextual awareness and grounded understanding of what lies ahead — how the road is shaped, how traffic typically behaves and what situations are likely to unfold beyond the range of onboard sensors.
Jan 05, 2026· mins read
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explainers and insights
TomTom CFO: How we became one of the top innovators in the Netherlands
Being ranked fourth for R&D investment in the Netherlands alongside companies like Booking.com, Philips and ASML is an amazing achievement — but it doesn’t surprise me. It reflects what TomTom’s become: an organization built on a bold strategy, bolder ambition and long-term innovation.
Jan 04, 2026· mins read
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product focus
TomTom’s CES 2026 product demos: What you can expect to see in Las Vegas
TomTom’s doing things a little differently at CES 2026. While you can still expect demos and beautiful maps, this time they’ll be organized into zones — an arrangement designed to give visitors a more intuitive understanding of TomTom tech and its many game-changing applications.
Dec 04, 2025· mins read
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explainers and insights
What the shutdown and holiday periods revealed about US airport traffic in 2025
When I look back at the last two years of airport-area traffic data, I see a story unfolding in chapters, starting with the major holidays. Those weeks gave us a preview of just how differently airports respond to the same national moments, and they set the stage for what we would see throughout 2025.
Dec 01, 2025·7 mins read
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product focus
Launching Area Analytics: World leading traffic data visualized for sharper insights
Almost 60% of the world’s population now lives in urban spaces. That puts pressure on city and state governments to keep these places livable, accessible and equipped to support billions of residents. To help make their task easier, TomTom recently launched Area Analytics — a tool that combines world-leading, on-ground traffic data with big-picture insights.
Nov 25, 2025·5 mins read
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partner stories
25M map edits in 90 days: Why community updates matter
We often say, "It takes the world to map the world," and the work we do with OpenStreetMap communities and mappers is a testatment to that. It also demonstrates just how value input from locals with on-the-ground knowledge is. Here's how we're putting that to work in Africa.
Nov 12, 2025· mins read
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behind the map
Mapmaking in the AI age: How TomTom builds maps you can trust
It’s safe to say that we’re in the middle of a renAIssance. Over the past couple of years, with generative and agentic AI becoming mainstream, businesses around the globe have been in a race to integrate it into both their workflow and their output. But like any other new phenomenon, AI faces questions on the ethical implications of its widespread use.
Nov 05, 2025· mins read
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