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explainers and insights
The future of driving is electric, here's why
By now, we should all know what electrical vehicles are. They’ve become a mainstream part of the collective consciousness of the automobile world in recent years, mostly thanks to their surge in popularity and the focus on government policy that’s effectively banning fossil fuel vehicles. Even so, there are varying opinions as to whether EVs are ’the future’ however – and that’s understandable, given that they’re still relatively new technology and how they challenge what we know of driving and refueling our vehicles.
Mar 14, 2022·4 mins read
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explainers and insights
Q&A: How is TomTom helping fix the pains of the EV industry?
Over the past few weeks, we’ve interviewed TomTom’ers who are working on the future of mapping and location tech. We’ve spoken with the technically minded, the future oriented and the community focused. Most recently, we talked to one of TomTom’s EV experts. It might surprise you to find out that TomTom is so invested in the world of EV, but, as we learned, location data and digital maps are going to play a central role in the transition to cleaner transport.
Apr 05, 2023·4 mins read
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explainers and insights
The complexity of fixing range anxiety
The one thing that keeps rearing its head anytime EVs come up in conversation is range anxiety. Regardless of how you start the conversation, eventually it finds its way back to how far EVs drive and how much of a pain it is charging them. Naysayers lean on range anxiety as a reason not to buy an electric vehicle, whereas EV owners often say it’s not as much of an issue as it sounds. In truth both arguments are correct. Range anxiety is complex and “fixing” it requires a comprehensive multilateral solution.
Nov 19, 2021·5 mins read
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explainers and insights
UX design: The unsung hero of great EV experiences
In the future, the experience of driving an electric vehicle will be as seamless as that of driving a gasoline-powered car today. Until then, user experience (UX) designers have the unique opportunity to make the in-vehicle experience more intuitive for those making the switch. But there are some important things they need to keep in mind as they take on this challenge.
Nov 29, 2022·3 mins read
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life at TomTom
Taking the lead on innovation: TomTom Lab builds new ideas and connections
Innovation is easier said than done. Yet so many companies are talking about it that the word has been reduced to a meaningless buzzword. It’s hard to tell who’s just saying it and who’s acting on it. So, we looked beyond the term to find out how TomTom’s innovation program, TomTom Lab, is taking action to create an impact.
Nov 15, 2023·4 mins read
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explainers and insights
Viewpoint: Maps are the unsung hero of modern tech
This is the first installment of Viewpoint, a new column that comes to you directly from a TomTom’er, or someone who we think has a viewpoint worth sharing. In this edition, our resident writer-at-large muses on how important maps are in modern tech.
Oct 31, 2023·4 mins read
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life at TomTom
Meet Bahram Zonooz: Taking the lead on TomTom’s journey in AI
As a new VP of Engineering and Applied Science at TomTom, Bahram Zonooz is ready to put the map “at the forefront of a new tech revolution.” We sat down with the AI expert to find out more about his journey, what brought him to TomTom and what excites him in the world of mapping.
Oct 27, 2023·4 mins read
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life at TomTom
An inside look at women in tech: Towards greater representation and inclusion
In the world of tech, many companies have been striving to make engineering more gender balanced. Efforts have been strong, yet the numbers are slow to change. Deloitte’s analysis of 20 large tech companies showed signs that a renewed commitment and greater efforts are likely needed for progress to continue post-pandemic. We spoke to an experienced engineer to get her first-hand insights on being a woman in tech.
Oct 20, 2023·4 mins read
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explainers and insights
Charging speed: How long does it take to charge an EV?
Sadly, the answer to that question isn’t simple. It pays to think of charging an EV as something entirely new, don’t compare it to what you would have done with your gasoline vehicle. There are many factors to consider when charging an EV, all of which affect how fast it can charge and how long you’ll spend at a charger.
Oct 02, 2023·6 mins read
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explainers and insights
Sticking the landing: Why the last 100 meters can make or break last-mile delivery
Endings matter – especially when it comes to last-mile delivery. But did you know that delivery people find the last 100 meters to be the toughest part of the whole process? We explore the reasons why, and what can be done to make the home stretch of the last mile smoother for drivers, businesses and customers.
Sep 21, 2023·4 mins read
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life at TomTom
From interns to software engineers: Looking at growth and development at TomTom
A company is more than a place to work. It’s a place to grow and develop, as you continually gain new skills and experience to achieve your personal and professional goals. But what does that look like in practice? How does a company not only have a positive impact on the world, but also on its employees? To find out, we asked three software engineers at TomTom, who started out years ago in the company’s internship program.
Sep 15, 2023·4 mins read
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behind the map
Inside TomTom’s EV vision: What’s a mapmaker got to do with electric vehicles?
When someone says electric vehicles (EVs), you probably don’t think of TomTom — but you should. As the world goes electric, we must find ways to make living with EVs and using them in businesses as simple and effortless as possible. We need to rethink the experience and create something new, something that solves the problems of anyone or any business that uses electric vehicles, we need an excellent EV experience. Going electric is complicated for everyone, but it doesn’t have to be — and TomTom thinks its maps have the answer.
Sep 08, 2023·5 mins read
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