Editors' Picks

The Future of Driving is Electric | TomTom Newsroom
explainers and insights

The future of driving is electric, here's why

By now, we should all know what electrical vehicles are. They’ve become a mainstream part of the collective consciousness of the automobile world in recent years, mostly thanks to their surge in popularity and the focus on government policy that’s effectively banning fossil fuel vehicles. Even so, there are varying opinions as to whether EVs are ’the future’ however – and that’s understandable, given that they’re still relatively new technology and how they challenge what we know of driving and refueling our vehicles.
Mar 14, 2022·4 mins read
explainers and insights

Q&A: How is TomTom helping fix the pains of the EV industry?

Over the past few weeks, we’ve interviewed TomTom’ers who are working on the future of mapping and location tech. We’ve spoken with the technically minded, the future oriented and the community focused. Most recently, we talked to one of TomTom’s EV experts. It might surprise you to find out that TomTom is so invested in the world of EV, but, as we learned, location data and digital maps are going to play a central role in the transition to cleaner transport.
Apr 05, 2023·4 mins read
How to fix range anxiety | TomTom Newsroom
explainers and insights

The complexity of fixing range anxiety

The one thing that keeps rearing its head anytime EVs come up in conversation is range anxiety. Regardless of how you start the conversation, eventually it finds its way back to how far EVs drive and how much of a pain it is charging them. Naysayers lean on range anxiety as a reason not to buy an electric vehicle, whereas EV owners often say it’s not as much of an issue as it sounds. In truth both arguments are correct. Range anxiety is complex and “fixing” it requires a comprehensive multilateral solution.
Nov 19, 2021·5 mins read
EV charging POIs are important to integrate into the UX for EVs.
explainers and insights

UX design: The unsung hero of great EV experiences

In the future, the experience of driving an electric vehicle will be as seamless as that of driving a gasoline-powered car today. Until then, user experience (UX) designers have the unique opportunity to make the in-vehicle experience more intuitive for those making the switch. But there are some important things they need to keep in mind as they take on this challenge.
Nov 29, 2022·3 mins read

Recent Posts

life at TomTom

Inclusivity really matters – How to make a work environment safe and inclusive for all

During an average day of your working life, you may feel included and comfortable in your own skin. However, there are many of you – specifically in the LGBTQIA+ community – who may not feel this way, toning down or hiding who you are, even though it’s something to be proud of. I interviewed Tomas Cafferata, Director of Product Management, about the importance of safety and inclusivity in the workplace, what more can be done, and what TomTom is doing to make a difference.
Jun 06, 2024·5 mins read
natalya reznik photo
life at TomTom

The endless opportunities of maps: Natalya Reznik’s engineering journey

Within the fast-paced world of technological innovation, there are talented software engineers driving that progress every day. Who are they? What inspires them? And how are they making their individual impact on tech that people use every minute around the world? We talked to Natalya Reznik, Software Engineer at TomTom, to hear how her story across continents and companies led her to mapping.
Jun 04, 2024·4 mins read
For Silvia Longo article
life at TomTom

Developing the developer experience – How TomTom'ers are boosting productivity and innovation

Developers can only go so far with their extensive knowledge and skillset when so much of their time is taken up with low-value, repetitive tasks and infrastructure maintenance. They also need the tools to deliver their best work. While TomTom’ers already have a suite of high-quality applications to help them realize the real-time map, one team's mission is to take this even further. We interviewed a Product Manager in the Internal Developer Experience (IDX) team, Silvia Longo, to find out more…
May 16, 2024·4 mins read
Map visualization of Paris
product focus

See Paris like never before with the latest TomTom Orbis Maps demo

With every passing month, TomTom’s map gets richer, more detailed and ever more beautiful. In January, TomTom presented a video demo of its new map, TomTom Orbis Maps, featuring Las Vegas, in Las Vegas itself. With its most recent demonstration, the mapmaker unveils Paris, France, in all its beauty.
May 03, 2024· mins read
SBD Automotive logo
explainers and insights

Analyst: How TomTom Orbis Maps is a 'big step forward' for the mobility industry

The mobility industry is undergoing one of its biggest shifts. Carmakers are evolving how they work, demanding new technologies and redefining relationships with their partners, while this creates waves of opportunity it’s not without its challenges. We sat down with Andrew Hart, CEO of industry research firm SBD Automotive, to learn more and understand how TomTom Orbis Maps is playing an important role in defining and supporting this transition.
May 03, 2024· mins read
TomTom Orbis globe
behind the map

TomTom Orbis maps is on its way to be ‘World’s best map.’ Find out how

“We’re so confident in the quality and the strategy of our new map, we know that if you come and try it out, you’ll be sold on it as well,” Michael Harrell, TomTom SVP of Maps Engineering. “The quality trajectory is going faster than we’ve ever seen.”
May 02, 2024· mins read
Drivers are watching the eclipse.
behind the map

How mapmakers keep chaotic traffic under control during a total solar eclipse

Recently, millions of people traveled to and across North America to view the total solar eclipse in all its glory. To keep traffic flowing smoothly and ensure eclipse seekers knew what to expect on the roads, TomTom’s regional sourcing specialists started preparing months in advance. By the end, they’d mapped over 100 road closures in the U.S., and close to 50 in Mexico and Canada each.
Apr 26, 2024· mins read
TomTom best location tech platform, April 2024: Counterpoint Research
behind the map

Counterpoint Research: 'TomTom leads in location applications'

In the race for cutting-edge location technology, TomTom has firmly secured pole position, coming out as the frontrunner in location applications and services in Counterpoint Research's latest analysis. For TomTom, it’s more than a win, it’s validation of its commitment to pushing the boundaries of what’s possible on the road.
Apr 25, 2024· mins read
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