Editors' Picks

The Future of Driving is Electric | TomTom Newsroom
explainers and insights

The future of driving is electric, here's why

By now, we should all know what electrical vehicles are. They’ve become a mainstream part of the collective consciousness of the automobile world in recent years, mostly thanks to their surge in popularity and the focus on government policy that’s effectively banning fossil fuel vehicles. Even so, there are varying opinions as to whether EVs are ’the future’ however – and that’s understandable, given that they’re still relatively new technology and how they challenge what we know of driving and refueling our vehicles.
Mar 14, 2022·4 mins read
explainers and insights

Q&A: How is TomTom helping fix the pains of the EV industry?

Over the past few weeks, we’ve interviewed TomTom’ers who are working on the future of mapping and location tech. We’ve spoken with the technically minded, the future oriented and the community focused. Most recently, we talked to one of TomTom’s EV experts. It might surprise you to find out that TomTom is so invested in the world of EV, but, as we learned, location data and digital maps are going to play a central role in the transition to cleaner transport.
Apr 05, 2023·4 mins read
How to fix range anxiety | TomTom Newsroom
explainers and insights

The complexity of fixing range anxiety

The one thing that keeps rearing its head anytime EVs come up in conversation is range anxiety. Regardless of how you start the conversation, eventually it finds its way back to how far EVs drive and how much of a pain it is charging them. Naysayers lean on range anxiety as a reason not to buy an electric vehicle, whereas EV owners often say it’s not as much of an issue as it sounds. In truth both arguments are correct. Range anxiety is complex and “fixing” it requires a comprehensive multilateral solution.
Nov 19, 2021·5 mins read
EV charging POIs are important to integrate into the UX for EVs.
explainers and insights

UX design: The unsung hero of great EV experiences

In the future, the experience of driving an electric vehicle will be as seamless as that of driving a gasoline-powered car today. Until then, user experience (UX) designers have the unique opportunity to make the in-vehicle experience more intuitive for those making the switch. But there are some important things they need to keep in mind as they take on this challenge.
Nov 29, 2022·3 mins read

Recent Posts

Ana Lira - TomTom - Orbis Maps
life at TomTom

Enabling collaborative mapmaking: Ana Lira builds the framework for the future of maps

With the buzz of mapmaking innovation on high, TomTom isn’t losing sight of the people behind the tech. In this interview, we share the story of Ana Lira, VP Engineering. Her career is painted with the full colors of passion and curiosity, always determined to build what has never been built before – which is exactly what she’s doing at TomTom.
Feb 28, 2024·4 mins read
A 3D image of New York in TomTom Orbis Maps.
product focus

See how TomTom Orbis Maps is ready for the future you want to build

For years, achieving the amount of detail in TomTom Orbis Maps was a distant dream. But now, it’s a reality.
Feb 07, 2024·1 mins read
Manuela Locarno Ajayi - SVP Product Engineering - TomTom
life at TomTom

Empowering innovation: Manuela Locarno Ajayi builds apps and services on the world’s most useful map

Find the cutting edge, and you’ll find Manuela Locarno Ajayi. With extensive experience at companies like Microsoft and Amazon, she’s now a leader in TomTom’s mission to build the smartest, most useful map on the planet – creating the apps and services that support users across a variety of industries and use cases around the world. We spoke to Manuela to delve into her journey as a leader in software engineering, her decision to join TomTom and the challenges and opportunities that lie ahead in her role.
Jan 19, 2024·5 mins read
A head on picture of a typical road junction in London, showing cars, cabs, buses and pedestrians.
explainers and insights

London is still the world's slowest city — highlights from the latest TomTom Traffic Index

The latest TomTom Traffic Index has arrived. Covering traffic trends for 2023, this year’s edition surveys 387 cities around the globe and covers metrics such as congestion, average travel time, the impact of rush hour and the environmental impact of congestion in our cities. It also tracks the cost of driving which, in a world struck by an increase in the cost of living, is becoming an important consideration for many motorists. Here are the headlines from this year’s report.
Jan 10, 2024·6 mins read
Asking "What's the weather like at my destination?" to TomTom's new in-car AI voice assistant
product focus

Up for a chat with your car? Meet TomTom’s in-car AI assistant

Since rising in popularity in recent years, Generative AI (GenAI) has been transforming the way we live our lives. Not only has this technology enabled better results in industries such as healthcare and manufacturing, it’s also helping the automotive industry transform the driving experience. TomTom’s own team of experts has been actively exploring the capabilities of GenAI and large language models (LLM) in this space. TomTom, in partnership with Microsoft, has developed a fully integrated, AI-powered conversational automotive assistant that will allow drivers to talk to their cars in a way that hasn’t been done before. We sat down for a conversation with TomTom’s new in-car assistant, as well as its creators.
Jan 09, 2024·6 mins read
How is world traffic being managed with tech? | TomTom Newsroom
explainers and insights

Q&A: What's happening with global traffic, with TomTom's traffic expert

Traffic is a universal challenge. Roads and cities all over the world must constantly manage congestion and traffic to allow vehicles and people to move freely, with ease. While lowering stress might be the first thing most of us worry about in this context, managing traffic is part of the much bigger picture of sustainability, emissions and the livability of our cities and towns. Technology is one of the biggest tools to tackle this challenge, so we spoke to one of TomTom’s traffic experts to find out more.
Jan 03, 2024·8 mins read
finance-graduates-program
life at TomTom

TomTom's Finance Graduate Program: A journey of learning and growth

Are you looking to dive into the world of finance and kick-start your career? TomTom’s Finance Graduate Program is designed to take you on a rich learning journey that’s more than just a job. We talked to three participants – Carlos, Lotta and Valeria – to explore their experiences and shed light on what makes this program stand out.
Dec 22, 2023·3 mins read
A picture of a well lit highway bridge extending to the horizon at dusk
behind the map

TomTom's 2023 year in review: The big trends we're seeing in maps, EV, traffic and AI

The past year is one for TomTom’s history books. Delivering several firsts, the company is releasing new products, pushing its technology forward with the latest innovations. And it’s playing a central role in shaping the commercial mapping and location tech industry for good. With the year ending, let’s take a look at some of the milestones and trends from the past year and consider what’s on the horizon before TomTom returns with a bang at CES2024 in January.
Dec 19, 2023·10 mins read
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