TomTom Origin Destination (O/D) Analysis provides detailed information about trip dynamics and drivers’ preferred routes. Available via the TomTom MOVE or API, our powerful solution helps you make better-informed decisions based on how and where people move.
FCD offers a cost-effective complement to traditional traffic data sources, such as automatic number-plate recognition (ANPR) and surveys. With O/D Analysis you don't have to worry about managing expensive hardware – and you can rest assured that data is always anonymized, protected and properly handled.
Use location data to understand people’s movement and adapt your outreach for maximum impact. Measure preferred routes and trip trends to determine which regions are best for a targeted advertisement, billboard or new retail location.
Analyze the most-used routes and study traffic flow between popular points of interest to see how people move and shape smarter mobility options. Graph all trips between regions and identify high commute volumes to understand local labor markets and improve transport options.
Use our traffic insights to inform more sustainable transportation plans; for example, by identifying areas where policies could help people shift from car trips to greener modes of transport such as walking and cycling.
TomTom O/D Analysis is a self-service product available via the TomTom MOVE and our powerful APIs. Access reports with ready-to-use data visualizations online, download the results for your own custom analysis or plug the API into an existing analytics platform.
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