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TomTom Origin Destination Analysis

TomTom Origin Destination (O/D) analysis combines highly advanced technology and great data visualization, all powered by a big data archive.

O/D Analysis in Action

Map visualization makes it easy to see patterns of everyday movement.

Features and benefits

Map flows

Understand preferred routes and trip behavior trends to determine which regions are best for a targeted advertisement or a new retail location.

Spatial Sankey

Graph all trips to represent trips between regions. Color is determined by amount of trips.

Colored matrix

See the total number of trips between all regions, select between regions, and export it as an Excel file.

Sankey diagram

Measure the intensity of the results being analyzed proportionately represented by width of the bands in a Sankey Diagram.
Download documents
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TomTom O/D Analysis product sheet
PDF
1.47 MB
Interbest case study
PDF
1.05 MB
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