How do people get from A to B in your city? Understand the composition of passing traffic with actionable insights. TomTom Origin Destination (O/D) Analysis provides detailed information about trip dynamics and drivers’ preferred routes. Available via the TomTom MOVE or API.
FEATURES AND BENEFITS
Access trip data from up to one in every five vehicles on the road for in-depth analysis across regions and markets.
Save time and resources by using anonymized Floating Car Data (FCD) for accurate insights, no costly hardware or manual surveys needed.
Analyze trip origins, destinations, preferred routes and travel behavior to guide urban planning, marketing and infrastructure development.
Visualize trip patterns with Map Flows, Matrices or Selected Link analyses, offering flexible formats for easy-to-use traffic insights.
New York, USA
Managing bridge and tunnel closures
New York City has over 800 bridges and tunnels. As the city plans maintenance on key crossings connecting Manhattan to surrounding areas, closing off even one could cause major congestion.
In this demo, we explore how TomTom traffic data helps determine which bridges or tunnels to start with, when to schedule work and how to manage disruptions.
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TomTom O/D Analysis is a self-service product available via the TomTom MOVE portal or our powerful APIs. Start with a free 30-day trial of the MOVE portal to explore ready-to-use data visualizations, download detailed reports for your custom analysis, or seamlessly integrate our API into your existing analytics platform.
Geomarketing
Identify optimal store locations, plan focused location advertisements, and select billboard placements to maximize visibility and impact.
Tourism Studies
Gain insights into popular points of interest and seasonal travel patterns to support better tourism planning and marketing strategies.
Urban Planning
Analyze the most-used routes and study traffic flows between key locations to design more efficient and accessible urban environments.
Smart City Programs
Leverage mobility insights to support smarter transportation planning and sustainable infrastructure development.
Get in touch to learn more about Origin Destination Analysis
