Understand preferred routes and trip behavior trends to determine which regions are best for a targeted advertisement or a new retail location.
TomTom Origin Destination Analysis
TomTom Origin Destination (O/D) analysis combines highly advanced technology and great data visualization, all powered by a big data archive.
O/D Analysis in Action
Map flows
Spatial Sankey
Graph all trips to represent trips between regions. Color is determined by amount of trips.
Colored matrix
See the total number of trips between all regions, select between regions, and export it as an Excel file.
Sankey diagram
Measure the intensity of the results being analyzed proportionately represented by width of the bands in a Sankey Diagram.
Download documents
document name
type
size
TomTom O/D Analysis product sheet
PDF
1.47 MB
Interbest case study
PDF
1.05 MB
Want to learn more?
Get in touch.
