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Origin Destination analysis

TomTom origin and destination (O/D) product analyzes trip patterns, access and preferred routes, all powered by a big location data archive.

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Identify trip patterns

Helping business decisions based on how and where people move, TomTom Origin Destination analysis provides detailed information on trip dynamics and preferred routes. All powered by best-in-class TomTom location data archive.

Features and benefits

Trip distribution

Understand preferred routes and trip trends to determine which regions are best for a targeted advertisement or a new retail location.

Attractive areas

Graph all trips between regions and identify high commute volumes.

Origin Destination matrix

See the total number of trips between all regions and export all data in Excel format.

Visualize the data

Measure trip intensity and connectivity through the bands and colors of a Sankey Diagram.

Web app and API's

TomTom Origin Destination analysis is a self-service product accessed via the TomTom Move web application or via our developer API's. Make use of ready-to-use visualization insights, plug the API onto your current solution and download the report data for your own custom analysis.

Download documents

Origin Destination analysis product sheet

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1.47 MB

Interbest case study

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1.05 MB

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