Artificial intelligence and machine learning are everywhere right now. In some cases, they’re just buzzwords, in other cases, AI is making a tangible difference to processes, workflows and productivity — making maps is one such area. In fact, the use of AI, computer vision and machine learning has been growing in TomTom steadily over the past decade. Here’s Laurens Feenstra, TomTom VP of Product, to tell us more.

Road safety is a critical global issue, impacting millions of lives through fatalities and injuries. Fortunately, many of these incidents are preventable. At TomTom, we utilize data-driven risk assessment, expert insights and advanced location intelligence to assist governments and road authorities in identifying high-risk areas and implementing proactive safety measures. By integrating real-time traffic insights with AI-driven models, we strive to make safer roads the norm rather than stand out exceptions.

This month, TomTom is lifting the lid on its 3D layers of Orbis Maps. We sat down with Laurens Feenstra, VP of Product, to learn more. Watch below.

There’s a new map in town and it’s built for business, TomTom says. Over the past year we’ve heard how the company’s new map, TomTom Orbis Maps, is taking a fresh approach to digital mapping. One of its key principles is to build a map that’s designed for, and ready to be used in, a variety of use cases by other businesses — those innovating with location technologies and digital maps. TomTom’s new map is “Built for business,” what does that mean in practice?

Watch Aaron Golden, TomTom’s SVP Sales, explain how TomTom Orbis Maps is helping transform the public sector in our cities.

TomTom released its Orbis Maps into the wild last year, and it is now being applied to more and more use cases every week. Gone are the days of complex, hard-to-use maps and non-scalable open data, Orbis Maps is flexible and versatile, built on a common foundation and open standard. We spoke with Mike Schoofs, TomTom’s Chief Revenue Officer, and Ana Lira, VP of Engineering, to find out why companies are choosing Orbis Maps and what makes it so versatile.

As OpenStreetMap (OSM) marks its 20th birthday this week, we’re taking the time to reflect on the impact this pioneering collaborative project has had on the digital mapping world. Over the past two decades, OSM has grown to play an invaluable role in evolving the landscape of geospatial data for the better. Join us as we look back.

Paris is buzzing with excitement for the 2024 Olympic Games, bringing with it a wave of visitors and an influx of cars and traffic. While the energy of this global event is thrilling, it also poses a daunting challenge: navigating through one of the world's busiest cities during peak congestion, amplified by the flurry of the Olympic Games and the millions of spectators expected to flock to the city. This is where TomTom comes in.

Following months of research, consulting and business analysis firm Frost and Sullivan recently awarded TomTom its 2024 Customer Value Leadership Award for the automotive mapping segment, recognizing the company for its innovative yet authentic approach to automotive map products, which are part of TomTom Orbis Maps. We sat down with Frost and Sullivan Associate Director and Head of Connected and Autonomous Vehicles Research Kamalesh Mohanarangam to learn more.

Close your eyes and think of a map... What’s the first thing that comes to mind? Is it an unwieldy paper map that unfolds to lay bare the truths of a certain area? Maybe you think of a hand-drawn map of a fantasy universe constructed to tell a story? Or do you picture a modern digital map with points of interest, zoom functions and colored lines pointing out a clear route for you to follow? The word map means different things to different people, and as mapping technology evolves so does the definition of what a map is.

Maps are a special technology. For centuries they’ve helped us understand our changing world and solve ever-evolving challenges such as how to get from a to b, how to design cities and how to manage traffic, among others. Recently, we interviewed Johan Land, TomTom’s Chief Product Officer, to learn more about maps’ unique ability to positively contribute to road safety.

When someone says electric vehicles (EVs), you probably don’t think of TomTom — but you should. As the world goes electric, we must find ways to make living with EVs and using them in businesses as simple and effortless as possible. We need to rethink the experience and create something new, something that solves the problems of anyone or any business that uses electric vehicles, we need an excellent EV experience. Going electric is complicated for everyone, but it doesn’t have to be — and TomTom thinks its maps have the answer.

“We’re so confident in the quality and the strategy of our new map, we know that if you come and try it out, you’ll be sold on it as well,” Michael Harrell, TomTom SVP of Maps Engineering. “The quality trajectory is going faster than we’ve ever seen.”

Recently, millions of people traveled to and across North America to view the total solar eclipse in all its glory. To keep traffic flowing smoothly and ensure eclipse seekers knew what to expect on the roads, TomTom’s regional sourcing specialists started preparing months in advance. By the end, they’d mapped over 100 road closures in the U.S., and close to 50 in Mexico and Canada each.

In the race for cutting-edge location technology, TomTom has firmly secured pole position, coming out as the frontrunner in location applications and services in Counterpoint Research's latest analysis. For TomTom, it’s more than a win, it’s validation of its commitment to pushing the boundaries of what’s possible on the road.

“In today's digital sphere, maps are becoming richer and more dynamic. As maps constantly evolve, their style is critical to serve the vast variety of use cases that rely on maps,” Manuela Locarno Ajayi, TomTom’s SVP of Product Engineering says.