Diversity, equity and inclusion (DEI) are important building blocks for a healthy culture and organization at TomTom. Our efforts have never been about ticking boxes, but a deep-seated belief that our differences make us stronger. We recognize that our work is never done, and take pride in our commitment to fostering an environment where every TomTom’er can connect, belong and make an impact. 

The amount of data going into an ever-growing global map that updates to reflect real-world changes is hard to fathom. Yet for Marco Pfrang, such complex datasets are exactly what he likes to work with. He’s made an impact with data and analytics at ING, Adevinta and Google. Now, Marco is playing a pivotal role in the future of mapping as Director of Product Management at TomTom. We talked to him to hear his story and find out what excites him about his journey ahead.

Widespread autonomous driving capabilities have remained elusive to the global automotive industry for years. Within this tricky world of innovation, Aaron Rogan, VP of Engineering at TomTom, is now leading a mission to develop the kind of maps needed to change driving as we know it. His impressive 20-year career in the geospatial industry, spanning startups and tech giants like Microsoft, Uber and Amazon, has led him to this transformative role in the future of transportation.

What the Hack is a staple of life at TomTom – engineers innovating existing products and bringing new ideas to life entirely. In the last five years, this has been in a digital setting. Now, for its tenth anniversary, TomTom’ers are back together in person for a special edition…

Life has been a series of pivots and possibilities in the world of tech for Daan Duurkoop – from dreams of being in the cockpit of fighter jets, to shaping the software-defined vehicle cockpit at TomTom. Now a product manager specializing in in-vehicle infotainment (IVI), we talked to Daan to find out how he’s applying his rich set of experiences to change the way drivers interact with their vehicles, including a sneak peek into what he’s prepping for CES 2025.

It’s one thing to provide company benefits. It’s another thing to know whether they actually work. We’re always talking to our people to make sure that what we’re doing for them is and remains impactful. That led us to the stories of three TomTom’ers who took significant steps forward with our support.

Stuti Srivastava grew up with a big ambition: to be like Bill Gates. Her childhood dream launched her career in tech. Today, she’s a product manager for TomTom Traffic, working on solutions to revolutionize mobility for drivers, cities and businesses around the world. Her journey getting here strays from convention. We spoke to Stuti to hear how each step has shaped her evolving passion for tech and changing the world.

Building the next great technological innovation is step one. Step two is getting it into people’s hands to make a positive impact. That’s where Anthony Chen comes in. As TomTom’s VP of Sales for Greater China, Anthony is steering the company into new growth opportunities. We talked to the seasoned sales veteran to find out what brought him to TomTom, and how he’s applying his wealth of experience in building and scaling businesses to grow the China automotive OEM export market for location tech.

TomTom is on a journey to improve its representation. We’re already proud to have more than 80 nationalities, and have set targets to achieve a better gender balance in the company. However, this is just part of the wider effort to achieve full inclusivity. That’s why we moved to create employee resource groups.

Maps and music may seem unrelated, but for Elisebeth Sullivan they’ve always held a close connection that’s guided her to becoming a Director of Program Management at TomTom. Elisebeth is now onboarding customers, helping the likes of Microsoft make the most of TomTom Orbis Maps. We talked to Elisebeth to hear her story, learning how she turned her personal passions into a mission-led career.

The way we think about career progression is changing. People have tended to look up. Now, looks can go side-to-side, diagonally, or even inwards, reflecting on what could be changed about existing ways of working. TomTom wants to support all of that – to give TomTom’ers complete freedom and transparency in the way they can grow across their career.

Leadership is a significant part of the “life at TomTom” DNA. TomTom supports TomTom’ers to make an impact at every level of the business. That includes those on the cusp of executive roles – TomTom wants to give them the tools and knowledge they need to take the next significant step toward becoming a business leader. That’s why TomTom has introduced the Accelerated Leadership Program.

So often the discourse around women in tech is how we can support women to succeed in their careers. But why not the other way round too? During my recent visit to European Women in Tech, I spoke to attendees about their ambitions, what support works for them in their careers and how they’ve been inspired to share their knowledge.

It’s easy to slip into habits, especially when it comes to language. We might use a phrase that’s familiar from our home country, for example. What many of us don’t realize is that an everyday word has the power to both empower but also diminish someone’s identity. We spoke with Amy Ogborn, Business Analyst at TomTom, to get to grips with the kind of language that we can and should be using to ensure everyone feels included, particularly members of the LGBTQIA+ community.

Who is Goetz Weber – theoretical physicist, aspiring actor, serial entrepreneur, early-stage CEO and COO, software engineer and strategist, spanning the finance, gaming, mobile, Bitcoin and mapping industries? Somehow, he’s all of these things. We talked to Goetz, now VP of Commercial Innovation at TomTom, to share his story and unpack his passion for transforming the maps market.

During an average day of your working life, you may feel included and comfortable in your own skin. However, there are many of you – specifically in the LGBTQIA+ community – who may not feel this way, toning down or hiding who you are, even though it’s something to be proud of. I interviewed Tomas Cafferata, Director of Product Management, about the importance of safety and inclusivity in the workplace, what more can be done, and what TomTom is doing to make a difference.