Beating congestion with better data.
Customer story
Denver South Transportation Management Association (DSTMA) is looking to alleviate Colorado’s commuting woes – with the help of our analytic data.
Keeping commuters moving
DSTMA is tasked with keeping transportation on track in one of Colorado’s busiest regions – one that is only getting busier. It identified a bottleneck in last-mile connections and saw an opportunity for transit improvement, but lacked the data to create a solution. Enter TomTom MOVE, a tool that collects data via its vast community, mainly through GPS data recorded from driven trips.
Unlike other origin and destination (O-D) commuter survey tools, which are now outmoded, TomTom MOVE offered an O-D tool that visualizes traffic patterns – providing DSTMA with in-depth information and insights which they could immediately use to begin testing a variety of smart solutions.
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Daniel Hutton
DSTMA’s Director of Transportation & Mobility
The advantages of TomTom analytic data
TomTom MOVE armed DSTMA with more than just data. It gave interpretive information that was immediately useful in the decision-making process.
This data-driven approach has not only empowered DSTMA to take a more active role in freeing up rush hour traffic, but it proves that this kind of large-scale data unlocks unique possibilities, such as testing new solutions and technologies that could turn the tide in the battle against congestion.
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