Changing the analytics game with rich location information.
Alteryx uses TomTom location data and Maps APIs to incorporate spatial data into its analysis tools. Integrated TomTom data amplifies analysis by adding more than 50 layers of cartographic data, such as roads, waterways, parks, etc. By spatially enabling data in this way, Alteryx users can apply more advanced analytical techniques and visualize their results on eye-catching maps.
A retailer could use this added level of insight, for example, to determine the optimal location for a new grocery store. Using data on existing store locations and customer transactions, analysts can map out the information to see how well existing stores are positioned relative to each other and target customers. This spatial analysis could potentially reveal a gap in the retailer’s geographical coverage, allowing it to locate a new store in an area that was previously underserved. Similarly, a telecoms operator could use map data to map which areas have the best natural features to support cellular network optimization.
By unlocking spatial insights such as these, Alteryx helps clients obtain a more complete and profitable understanding of local transactions, regional markets and network investments to improve the outcome of critical decisions. With TomTom data enriching Alteryx analysis tools, decision-makers can uncover new opportunities in their data and make confident choices that translate into improved business outcomes and greater competitive advantage.