Using TomTom’s geolocation data, emergency services can gain more insight into their local area and better serve emergency call-outs by predicting where the next call will come from.
Public safety agencies have turned to the MARVLIS product suite to help predict demand and plan where to post emergency services most effectively. MARVLIS also recommends which units to send and plans their route based on traffic estimates. So far, results have been stunningly successful.
The power of this approach was demonstrated in Charlotte, North Carolina, one day in June. Based on guidance from MARVLIS and TomTom data, the local EMS personnel made the counter-intuitive move of reposting one of their emergency vehicles/staff from an urban post to a rural area. Logic would suggest that surely it would be better to position emergency responders closest to the highest density of people, but that’s not always the case.
Ten minutes after redeploying the vehicle and its operators, the drowning of a 9-year-old boy was reported in the area. EMS got to the scene in just two and a half minutes and resuscitated the boy. Had they not been reposted, response time would have been around 21 minutes, and could have resulted in dire results for the boy.
In Jersey City, New Jersey, since adopting MARVLIS and TomTom data, ambulance arrival times have improved by two minutes. This has doubled the city’s return of spontaneous circulation (ROSC) rate (aka heart being revived). Cardiac revival response improved from 20% to 50% thanks to Bradshaw and TomTom’s collaboration with the agency.
While saving lives, Bradshaw’s tools can also help save money. Sunstar EMS, Pinellas County, Florida, had been fined $400K for poor emergency response times. Since adopting MARVLIS, those fines have since been eliminated, with more than 90% of all calls meeting response time goals.
In Lexington County, South Carolina – the EMS agency had been seeing an 8-9% growth in emergency calls per year. They realized they needed more fire stations, emergency vehicles and staff, but county officials were constrained by their budget.
Instead, they implemented a solution using MARVLIS and TomTom data. In doing so, they were able to make more informed choices about where to position emergency responders and handle the influx of calls with existing assets and staff. The EMS agency estimates a cost savings to the county of $8M-16M over 4 years.