Data privacy

The virtuous circle of community data

Whenever you share real-time location data with us, you contribute to a continuous feedback loop that we use to improve our technologies. By contributing to our growing community, you therefore help everyone drive safer and more comfortably. You also get the best experience: Accurate maps, up-to-date traffic information and hazard warnings and new map features.

Safeguarding your identity

TomTom ensures that your identity is protected through a two-step randomization process. First, we connect location data from every individual trip or session to a unique random ID. Then to prevent easy back-linking, we create a second random ID.

Personalized experience, protected privacy

In some TomTom products, you can let us monitor your driving and app behavior over time so that we can create a better and more personalized experience for you. In this case, your privacy is protected with the same rigor of all TomTom security measures.

Managing privacy around the clock

We apply ongoing data privacy management throughout our product development and maintenance cycle. This means that, for example, we know which data we collect from which sources, have insights into data flows, use tools to stay in control and assess privacy impacts.

You use our products – they don’t use you

Unlike many free products and services, you don’t pay with your privacy with TomTom. That means we’re not using you to make money in other ways. You are not the product. And when we design and engineer our products and services, privacy and properly dealing with data is a priority we consider right from the start and throughout engineering and operations.