Customer story

BMW Motorrad and TomTom

Embedded navigation for motorcycle riders from the experts.

For the best riding experience, great motorcycles need great navigation.

BMW Motorrad wanted to provide their riders with the best overall experience. Partnering with TomTom, we co-created a custom built-in navigation solution that offers the same great tech from the TomTom Rider device, a favorite of motorcyclists, via an app that connects to an embedded system on BMW Motorrad bikes.

Following our success, BMW Motorrad and TomTom extended the collaboration. BMW Motorrad's global lineup now provides riders with an innovative built-in navigation experience, leveraging TomTom's maps, navigation and real-time traffic.

Thanks to this extended collaboration, riders around the world get safe, at-a-glance access to the information most relevant to them through the handlebar display. Featuring increased map coverage and richness, the solution is designed for rider comfort and safety, providing a reliable and satisfying navigation experience.

Designed for riders

Through the BMW Motorrad Connected app, riders receive TomTom’s market-leading navigation software and services: maps, real-time traffic, navigation and weather. To ensure riders never miss a turn, our up-to-date TomTom Route Guidance provides turn-by-turn directions. And with access to a community database that offers hundreds of rider-tested routes, BMW Motorrad customers can choose the ones that fit whatever thrill they seek, be it a scenic tour or winding, hilly ride.

Offline and online maps make it easy to get lost in adventure and find the way back.

With smartphone connectivity, riders can update the app to receive the most up-to-date map data from TomTom. Riders can also download maps before they go to make sure they have access to navigation regardless of connectivity.

“

We want to make motorcycling more exciting, comfortable, and safe by improving connectivity and the availability of digital services while on the bike. Our collaboration with TomTom helps us invigorate the rider experience by providing the freshest maps and traffic, and industry-leading navigation made especially for riders.

Robert Hein
Head of ConnectedRide, BMW Motorrad

Services delivered to BMW Motorrad models include:

Navigation for Automotive

Next-gen navigation that takes drivers further

Navigation Map

Trusted by the world’s biggest tech and automotive companies

Traffic APIs

Help drivers outsmart traffic and plan ahead