HARMAN Ignite and TomTom

The interaction between carmakers and consumers doesn’t need to end when the latter drives away in their new car. Through its latest partnership with TomTom Digital Cockpit, HARMAN is giving automakers a chance to foster after-sales relationships with their customers.

Carmakers are realizing the importance of bringing drivers’ digital lives into the car, while also trying to leverage the potential of such functionalities to generate higher revenue than the hardware of the car itself. By partnering with HARMAN and giving carmakers the option to integrate HARMAN Ignite Store into their digital cockpits, TomTom Digital Cockpit will unlock lucrative digital revenue streams and new business models for OEMs.

To ensure this is done in a safe and secure manner, OEMs retain full control and ownership, deciding which apps and services are available in specific markets and on select vehicle models. Through a unique certification and approval process for apps and services, HARMAN Ignite Store makes sure they adhere to current security, safety and privacy guidelines. It also ensures that these experiences don't distract drivers and keeps eyes on the road.

Drivers get access to the top apps from various domains, thanks to the trusted ecosystem of HARMAN Ignite and TomTom Digital Cockpit content partners. Thanks to regular updates by OEMs, drivers and passengers can enjoy a dynamic driving experience that evolves at the pace of technology.

By enhancing the vehicle post-production and enabling upgrades with new apps and services, carmakers can create new revenue streams and foster an ongoing after-sales relationship with their customers.

Combining TomTom’s decades of connected vehicle experience with HARMAN Ignite Store’s award-winning digital in-car ecosystems, TomTom Digital Cockpit is creating an automaker-first approach to in-car entertainment, with the benefit and satisfaction of drivers at its very heart.