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Retail and advertising

Ready to really understand your customers? TomTom’s location analytics solutions turn geospatial data into valuable, actionable insights — arming you with the information you need to optimize store placement, develop highly targeted marketing and advertising strategies and make calculated operational decisions.

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Logo with stylized orange and gray bars forming a pattern next to the letters "ZS" in gray.
Esri logo featuring a stylized globe with blue oceans and green continents, next to the lowercase text "esri."
moodys logo
Overture logo
SAP logo featuring white letters "SAP" on a blue triangular background.
Logo of Telefónica in blue cursive text with an underline.
Logo with stylized orange and gray bars forming a pattern next to the letters "ZS" in gray.
Esri logo featuring a stylized globe with blue oceans and green continents, next to the lowercase text "esri."
moodys logo
Overture logo
SAP logo featuring white letters "SAP" on a blue triangular background.
Logo of Telefónica in blue cursive text with an underline.
Logo with stylized orange and gray bars forming a pattern next to the letters "ZS" in gray.

235+

countries and territories covered

5B+

eyes on the map

>650k

organizations use our data directly or via partner solutions

Solutions

Make an impact with TomTom tech

Access world-leading traffic, mobility and location data, powered by TomTom Orbis Maps and tailored to meet your needs.

Retail site selection

Expanding your business? Analyze a range of factors — such as mobility patterns and competitor proximity — to pinpoint the best locations for driving foot traffic and revenue.

Colorful map showing catchment efficiency with highlighted areas, roads, and data box: "12.4 min average travel time, 43% competitor overlap."

Customer profiling and segmentation

Reach the right people with in-depth customer profiling. By factoring in location, demographics, along with travel and store-visit patterns, you can target potential customers with greater precision.

Map showing demographic density with various color-coded regions. A highlighted area indicates 8700/km² population density and 86% target demographic.

Marketing and advertising targeting

Advertise in places — and at times — specific to your customers. Location- and mobility-pattern-based insights help you refine your marketing touchpoints to better target those profitable to your business.

Map showing travel speed and traffic increase in a city. Colors indicate varying conditions. Average speed: 38 km/h, peak increase: 3.2x.

Retail network and asset strategy

Bolster each investment and operational decision with the latest insights in real estate valuation, asset portfolio analysis, urban planning insights and logistics operations.

Colorful city map with highlighted area showing asset impact score: 14.8m average building height, 3.2x signal interference likelihood.

Discover our traffic analytics products in action

See how a furniture brand uses TomTom data to choose the ideal location for a new store or explore other demos to experience the power of our products firsthand.

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Download
Brochure - TomTom solutions for geospatial analytics
PDF - 1.2 MB

What's new in the retail sector?

Location, location, location: Why is this principle still relevant for retail?

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Build tailored solutions with related products

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Retail and Advertising

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