CUSTOMER STORY

Hyundai Motor Group & TomTom

All Hyundai, Kia, and Genesis models in Europe to be outfitted with TomTom Traffic and Map tech

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Mapping the road ahead

Hyundai and Kia drivers will experience improved in-dash navigation and an all-round safer, more comfortable drive, thanks to the collaboration between Hyundai Motor Group (HMG) and TomTom.

All Hyundai, Kia and Genesis models in Europe will now benefit from TomTom’s high-quality traffic and map services, as well as its advanced driver assist systems (ADAS), which support HMG with Intelligent Speed Assistance (ISA) regulation compliance – a requirement since July 2022.

An evolution in driver safety

Using TomTom’s ADAS data, HMG’s Highway Driving Assist technology will react to different elements of the road ahead – including its gradient, curvature, the lanes present, as well as the speed limit – and will adjust the vehicle’s speed accordingly. This will help drivers prepare for changing conditions, reducing stress and fatigue for a smoother, safer and more comfortable ride.

“

We’re thrilled that all Hyundai and Kia drivers in Europe will benefit from the comfort and safety provided by TomTom’s best-in-class geolocation technology. TomTom is a partner we trust to deliver highly accurate map data that enhances our Highway Driving Assist technology, and real-time traffic information that helps us optimize navigation guidance and ETAs.

Haeyoung Kwon

Vice President and Head of Infotainment Development Group, HMG