Showing off the ways GO Premium simplifies and enhances the before, during, and after of every journey, TomTom gave the ±250,000 visitors to IFA 2019, Europe's largest consumer electronics exhibition, an immersive, AR-driven look into GO Premium's 'More than Navigation' experience. In addition to highlighting GO Premium's IFTTT functionality, our Consumer team led interactive feature and performance demos of the GO Navigation app and RoadTrips platform, as well as Rider, GO Professional and GO Camper hardware.
For TomTom's Consumer Sales and Marketing Teams, IFA provided a venue for us to finalize Q4 planning for some of our key markets. As planned, the two meeting rooms at our event booth were fully booked, five days straight, for TomTom Sales and Marketing meetings with top DACH retailers and with the representatives for 200 MSH and 150 Expert stores.