TomTom Global Entity Matcher (GEM)

Introducing TomTom GEM — your shortcut to simplifying data exchange and geospatial data management. By automatically aligning your datasets with Overture’s Global Entity Reference System (GERS), GEM streamlines data usage, fosters interoperability and expands your market reach.

  • Features
  • Applications Areas
  • FAQs
Features
Applications Areas
FAQs
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FEATURES AND BENEFITS

TomTom GEM — get your data innovation ready

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Seamless Orbis Maps adoption

Easily adopt TomTom Orbis Maps by minimizing conflation efforts while implementing an iterative approach tailored to your business and technical preferences.

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Always in sync

By automatically tracking and reflecting real-world changes, TomTom GEM keeps things up to date in your systems, eliminating the hidden costs of outdated geospatial data.

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Map-matching precision

Cut the time, costs and errors you typically run into when aligning your proprietary datasets to open or commercial maps, thanks to AI-driven, highly accurate map-matching.

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Personalized and privacy first

We adapt our GEM service to your privacy and deployment needs, whether that’s secure cloud configurations or on-premises setups.

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Bring the world within reach

By using TomTom GEM to associate with Overture’s GERS IDs, your data becomes interoperable across regions and ready for use on a global scale — paving the way for new partnerships.

A digital map with blue and green highlighted paths, featuring an ID join code: 9F7A2C5D4B8E3G, labeled "GERS road ID" in the center.

Reduce conflation costs

Matching overlapping or duplicate data is as tedious as it is complex. By linking to Overture’s standardized GERS identifiers, TomTom GEM minimizes the cost and effort of maintaining clean, connected datasets.

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Harness fresher, higher-quality data

The reference system provided by GERS IDs improves the accuracy and quality of your data. TomTom GEM makes this integration easy — automatically aligning your datasets with clear, persistent identifiers.

Map showing Gers Road ID: R_78212 with two sections. Section A: 0-67m, 30 km/h. Section B: 67-142m, 50 km/h speed limit.

Unlock next-level data modeling

Geospatial modeling is only as good as the data it’s built on. TomTom GEM leverages state-of-the-art map-matching and applies linear referencing to deliver sub-segment level precision, significantly enhancing the quality of your data models.

Application areas

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Asset management and road maintenance

Combining asset data with GERS IDs provides a fuller picture. Conditions, usage and historical data come together to inform the best strategy for scheduling maintenance.

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Traffic management and analysis

Overture’s GERS IDs link traffic data with geographic information systems (GIS), helping you identify patterns while informing solutions for improved traffic flow and safety.

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Emergency response and planning

GERS IDs provide a clear framework for referencing locations and, when coupled with real-time incident data, optimize resource deployment and cross-jurisdiction collaboration.

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Public transportation planning

Identify areas being under-served by integrating demographic data, while real-time data aligned with GERS IDs gives you the insights you need to optimize routes.

FAQ

Related Product
TomTom Orbis Maps

Build the world's smartest map with us.

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Get in touch to learn more about TomTom GEM

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TomTom Global Entity Matcher (GEM) | TomTom