From data to decision: Smarter traffic and urban mobility planning

Public agencies face mounting pressure to improve traffic flow, reduce delays and plan smarter infrastructure — while also proving the value of investment decisions with reliable data. Yet many traditional traffic planning methods still rely on manual counts and outdated models that are infrequent, difficult to scale and often fail to capture the full picture of real-world conditions.  

In this webinar, we explore how floating car data and location intelligence are helping agencies move from limited insights to clear, data-driven decision-making at scale, supporting proactive, evidence-based strategies. You’ll learn how modern traffic analytics provide the visibility needed to identify bottlenecks, uncover hidden inefficiencies, optimize signal timing, prioritize investments and improve safety and mobility outcomes across corridors, junctions and entire regions.  

Agenda

• Why evidence-based mobility outperforms legacy methods 

• Key challenges in modern traffic planning 

• Using congestion, origin-destination and junction insights in planning workflows 

• Case studies from city and regional agencies 

• Q&A with industry experts