Smart traffic insights lower survey costs for Urbsol and MRWA
Success Story
Urbsol is a traffic engineering and transport planning consultancy that focuses on understanding travel demand. Traditional surveys using number plate matching and origin-destination studies were costly and often inaccurate. With TomTom’s tools, Urbsol has slashed survey costs from $85,000 to $7,000 and gained reliable real-time traffic data. MRWA (Main Roads Western Australia), as the end user, leverages TomTom data through Urbsol’s integration with the TomTom Move portal.
Their integrated approach combines historical data with automated area queries to create a single source of truth for network performance. Both teams praise TomTom’s fast customer support and the intuitive user interface that makes sharing insights effortless.
Overcoming the challenge of getting accurate data
Urbsol has redefined how traffic data is collected, providing MRWA with more reliable and actionable insights for network performance reporting. Traffic data is at the heart of their work. Traditional methods such as number plate matching and short-term surveys were both expensive and limited in scope. TomTom’s solutions provided the only reliable and cost-effective alternative. With the new tools, Urbsol can now perform detailed origin-destination analyses that offer immediate insights. This shift has resulted in dramatic cost savings and better quality outputs that can be shared with clients in an intuitive format.
Graham Jacoby from Main Roads Western Australia (MRWA) highlighted that accurate data is crucial for network performance reporting. Through Urbsol's implementation, MRWA accesses TomTom data via a local vendor to run automated area queries every night. The collected data is integrated with other sources to measure key performance indicators like travel time reliability. This consolidated approach not only improves operational efficiency but also supports strategic planning decisions and urban planning initiatives. Both organizations value the prompt and effective customer support from TomTom which has helped them overcome early integration challenges and refine their data analysis processes.
Accurate traffic insights drive cost savings and operational excellence
TomTom’s traffic data allowed Urbsol to replace costly field surveys with an efficient digital solution. Their origin-destination tool now provides detailed insights into travel demand that were once hard to capture. With real-time data available through the Move Portal, MRWA’s operations analysis team can monitor network performance and make informed decisions faster than ever. By setting a new standard for traffic analysis, Urbsol is demonstrating how real-time insights can transform transport planning, improving data accuracy, enhancing road safety and enabling better urban planning. TomTom’s tools have enabled immediate investigations and rapid reporting that are essential for modern traffic management.
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Nigel Matthew
Principal at Urbsol