Transurban optimizes toll roads with TomTom’s real-time traffic insights
Success Story
Transurban operates some of the busiest toll roads in Australia and North America, managing 2.5 million daily trips for 10 million customers. To ensure fast, efficient journeys, they needed a real-time traffic solution that could optimize road usage, improve incident management and measure the impact of changes to their network.
By integrating TomTom’s advanced traffic analytics, Transurban gained deeper insights into congestion patterns, traffic flow and infrastructure performance. This data allows them to make informed decisions, improve road safety and enhance mobility for drivers across their network.
With TomTom’s real-time traffic insights, Transurban optimizes toll roads, improves incident response and ensures efficient mobility for millions of daily drivers.
Smarter traffic management for toll roads
Managing 22 toll roads across Australia and North America, Transurban is responsible for ensuring smooth and efficient travel for millions of drivers. Traditional traffic monitoring methods, such as in-road sensors, provided limited data, making it difficult to fully understand congestion and mobility trends.
TomTom’s data has transformed how Transurban monitors and optimizes traffic. By using real-time traffic insights, predictive modeling and before-and-after analysis, Transurban can assess road performance, detect congestion patterns and make data-driven decisions that enhance efficiency.
Enhancing safety and operational efficiency
One of the most impactful use cases for TomTom’s data was during the opening of Sydney’s West Gate Tunnel. Transurban relied on real-time monitoring to track congestion patterns and quickly adjust road operations, significantly improving traffic flow.
Additionally, TomTom’s insights help Transurban collaborate with government agencies, ensuring road investments are backed by accurate, real-world data. Whether it’s optimizing freeway expansions or improving toll pricing strategies, Transurban uses TomTom analytics to enhance mobility and road safety.
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Amir Minagar
Principal Traffic Optimization, Transurban