In the 1980s, Knight Rider introduced the world to KITT: a talking car powered by artificial intelligence (AI). Fast-forward four decades into the future, and that popular piece of science fiction is on the verge of becoming reality – with Microsoft and TomTom leading the charge.
Working with Microsoft, and leveraging the tech giant’s advancements in AI, TomTom has developed a fully integrated, AI-powered conversational automotive assistant that enables more sophisticated voice interaction with infotainment, location search, and vehicle command systems.
Integrating generative AI (GenAI) with in-vehicle systems makes it possible for drivers to not only talk to their cars (like they already do with voice assistants), but for the vehicle to talk back. And, unlike standard voice assistants that often require specific commands, GenAI excels at handling follow-up questions and maintaining contextual understanding. It means that drivers can ask more complex queries or engage in multi-turn conversations, receiving natural and relevant responses from their vehicle.