WEBINAR April 14, 2021 · 4:00pm CEST / 10:00am EDT

Cloud-native in-dash navigation from the experts: Introducing TomTom Navigation for Automotive

Drivers expect more from their in-car navigation systems: more convenience, more connectivity, more consistency. Does your in-dash deliver the experience that today’s customers demand?

With TomTom Navigation for Automotive you can address this demand. Our next-generation full-stack navigation lets OEMs create a complete, always up-to-date navigation experience that no smartphone app can match.

Learn how TomTom technology has evolved to meet new driver and OEM needs. You’ll discover more about how TomTom Navigation for Automotive:

  • Supports an online-first navigation experience that’s always available, independent of network connectivity

  • Scales seamlessly across any car line and any region

  • Offers a fully customizable UI to bring your brand into the digital cockpit

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In a 40-minute session, three TomTom experts will present the following topics, followed by a 15-minute Q&A for any questions.


George de Boer

Market trends and needs

Anna Bednarczyk

TomTom’s latest navigation technologies

Maurits Hol


George de Boer

Global Director of Marketing Automotive

George oversees TomTom’s strategy and marketing for the automotive industry. He is one of Europe’s leading automotive experts, and highly committed to TomTom’s mission to shape tomorrow’s mobility. Since 2006, George has been developing and marketing real-time and historical traffic solutions and maps at TomTom, and oversaw the business development of TomTom Telematics' Connected Car solution. He has a background in IT and a degree in engineering.


Anna Bednarczyk

Sr. Product Marketing Manager TomTom Navigation

Anna is passionate about how technology can address challenges and new trends in mobility, especially in the long-established automotive industry. She is a knowledgeable product leader with strong technical background and 15 years of experience in various fields, including product management and product marketing. Customer-driven, Anna believes the main focus should be on the end user because only by addressing drivers’ needs can we be successful in the B2B world.


Maurits Hol

Sr. Product Manager TomTom Navigation

Maurits is the product manager for the next-generation TomTom Navigation SDK. Since joining TomTom in 2006, he has been committed to the development of location-based technologies, ranging from digital map-making to turn-by-turn navigation software. Maurits has a background in computer science, with a specialization in intelligent systems, and believes that truly understanding customer problems and user needs is key to making great products.