WEBINAR July 7, 2021 · 4:00pm CEST/10:00am EDT

Pave your way to Intelligent Speed Assistance (ISA) compliance today!

From July 2022, Intelligent Speed Assistance (ISA) will be mandatory for all new vehicle types in the EU. Do you know all the requirements, and will you meet them on time?

TomTom has the road-tested tech that OEMs need to comply with ISA today. Using digital map data, including verified speed limits, and horizon software we help vehicles see beyond the range of sensors – powering ultra-reliable and compliant ISA functions.

Join our webinar to discover how carmakers such as Mitsubishi are using TomTom tech to meet ISA requirements – and how you can harness our solutions to boost vehicle safety. You’ll also learn how we’re making the development for ISA compliance even smoother with new horizon software.

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In a 1-hour session, TomTom experts will present the following topics, followed by an open Q&A for any questions.

George de Boer

Understanding ISA requirements
Kris Kobylinski

TomTom’s latest ADAS software innovations
Sebastien Salles


George de Boer

Global Director of Marketing Automotive

George oversees TomTom’s strategy and marketing for the automotive industry. He is one of Europe’s leading automotive experts, and highly committed to TomTom’s mission to shape tomorrow’s mobility. Since 2006, George has been developing and marketing real-time and historical traffic solutions and maps at TomTom, and oversaw the business development of TomTom Telematics' Connected Car solution. He has a background in IT and a degree in engineering.


Sebastien Salles

Sr. Product Manager

Sebastien is responsible for TomTom's ADAS virtual horizon software. He joined TomTom in December 2019 as a senior product manager. In a career spanning 20+ years, Sebastien has held a wide variety of product and marketing roles for companies such as Canon and Thales.


Kris Kobylinski

Director of Product Management Autonomous Driving

Kris is the Director of Product Management for TomTom’s Autonomous Driving unit. He has extensive experience in business, engineering and research projects across various autonomous/connected/electrified (ACE) vehicle technologies, with a focus on big data, data science, machine learning, artificial intelligence, human machine interfaces, automotive infotainment, software development and electric vehicles.