WEBINAR May 21, 2025 – 10am CDT / 11am EDT

Smarter data, better pricing: Enhancing auto insurance risk assessment with location and traffic data

The ways people drive and navigate our world are changing with AI and new tech. As an auto insurance provider, now is the time to transform the way you assess risk.

Join our webinar with Pinnacle Actuarial Resources to learn how you can enhance auto insurance risk assessment and pricing with TomTom’s world-leading traffic and location data. See how rich, granular data at various territory levels are turned into high-value, effective insights.

Discover Pinnacle’s firsthand experience and real business impact of incorporating TomTom data in their auto insurance risk modelling. We’ll dive deep into use cases, key products and a case study by Pinnacle. Tune in and you’ll walk away with a wealth of actionable insights to improve your business.

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Agenda

TomTom and Pinnacle will present together in a 50-minute session, including a live Q&A to answer your questions.

Introduction
How location data helps auto insurance pricing
Key use cases and TomTom products
Case study by Pinnacle on how they use TomTom products
Q&A

Presenters

Joe Fried
Strategic New Business Management Executive, TomTom
Joe Fried supports TomTom’s strategic engagement with the insurance sector, working with actuaries and product leaders to apply mobility and location data to evolving risk and pricing models. With a background in geospatial platforms, connected vehicles and AI-adjacent innovation, he focuses on bridging data capabilities with business strategy. Joe has held senior roles at Otonomo and F5, and now helps bring TomTom’s mapping and traffic expertise into meaningful conversations around insurance transformation and data-driven product design.

Vinod Poomalai
Senior Product Marketing Manager, TomTom
Vinod Poomalai is a product marketing leader at TomTom, specializing in driving innovation in auto and property insurance through advanced location technologies. At TomTom, Vinod spearheads the insurtech go-to-market strategy for TomTom Orbis Maps, providing a groundbreaking platform that empowers insurers with precise map and traffic data. With extensive experience transforming complex location data into compelling business solutions, Vinod helps insurers and insurtech companies adopt Orbis Maps to enhance underwriting accuracy, optimize pricing strategies and streamline claims management.

Meet our co-hosts

Joe Griffin
Senior Consulting Actuary, Pinnacle Actuarial Resources - ACAS, MAAA
Joe Griffin has worked in the insurance industry for 18 years, with considerable experience in telematics-based scoring, personal lines predictive analytics, territorial ratemaking and vehicle symbol development. He also has unique experience working with connected-car data. Joe has worked extensively with insurance company product teams to successfully deploy innovative products, including telematics programs for top ten insurance carriers.

Pinnacle Actuarial Resources
Pinnacle is one of the largest independent property and casualty actuarial consulting firms in the U.S., offering industry-leading expertise in predictive analytics, pricing, reserving and financial risk modeling. With hundreds of completed predictive analytics and product development projects, Pinnacle combines technical excellence, clear communication and client-focused service to support informed, data-driven decisions.