TomTom at SXSW 2023: It takes the world to map the world

TomTom headed to SXSW on March 12th to present a panel discussion on worldwide collaboration and the future of mapmaking – featuring guest panelists from Meta, Lyft and the Overture Maps Foundation.

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Collaborative mapping takes centerstage at the convergence of creativity, tech and innovation

Maps are a part of our daily lives, no matter what we do or where we go. And the more we move, the more data we create – revealing further patterns and insights. This location data is changing the way we (and our stuff) get around, and how we make sense of the world around us.

Today, location data has opened the door for new business models that challenge age-old industries and, in some cases, create entirely new ones. Companies, countries, cities, and nonprofits, large and small, are unlocking its value, using data-driven insights to make smarter decisions for both personal growth and the wellbeing of the planet.

Learn about how collaborative mapmaking can accelerate innovation and disruption. Listen in as those at the heart of the conversation discuss the mechanics, challenges, and opportunities an open location data ecosystem will bring.

The key speakers

Corinne Vigreux

Co-Founder and Chief Marketing Officer, TomTom

Corinne Vigreux is a co-founder and the current CMO of TomTom. She is also the founder of CODAM and the Sofronie Foundation – platforms for educational and professional support – and chairs Just Eat Takeaway.com, TechLeap, and the trustee board of the Sofronie Foundation.

In 2018, Forbes named her as one of the world’s top 50 women in tech; and in 2022, she was listed among the top 50 women over 50 in EMEA. For her contributions to society, Corinne was made Chevalier de la Legion d'Honneur in 2012 in France and Officier in de Orde van Oranje-Nassau in 2016 in the Netherlands.

Ben Schrom

Director of Product Management / Mapping, Lyft

Ben is the director of product management at Lyft, where he heads the mapping team. He oversees mapping, navigation, localization and routing. Prior to joining Lyft in 2019, Ben spent more than a decade at Google, where he worked on a diverse range of projects, including international payments, productivity tools, education, VR and AR. He is a graduate of Yale University and lives in San Francisco with his family.

Marc Prioleau

Head of Location Partnerships, Meta

Marc Prioleau has worked in the mapping and location industry since 1995, first in the emerging GPS market and in mapping from 2004. He has worked in large companies, such as Meta and Uber, and in small venture-funded companies such as Mapbox. Most of Marc’s work has been in partnerships and business development, with a strong emphasis on promoting the building and use of open-map data. He is also involved in the Overture Maps Foundation.

Mike Harrell

VP Software Engineering, TomTom

Born and raised south of Detroit, Michael Harrell has worked at the intersection of engineering and innovation since his early days at General Motors. His interest in the power of geospatial and geolocation data began at Microsoft, where he managed the development of information extraction algorithms from Streetside data and led the Streetside program. At Amazon, he oversaw the architecture and design for the international expansion of Amazon Business. As TomTom’s VP of Engineering, Michael is overseeing the development of its TomTom Orbis Maps.

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