TomTom's VP of Design on the future of in-vehicle experiences
&w=256&q=90)
"The automotive industry is going through a digital transformation... Software is becoming central to deliver the user experience," TomTom's VP of Design, Gianluca Brugnoli, says.
As we build the future of driving, software becomes more and more important. The experience of driving a vehicle is no longer about cylinders, engine configurations and gearboxes. It's about what's coded into its software.
The automotive world is changing, drivers expect their in-vehicle experience to feel fresh, connect with their digital lives outside the car and always be up-to-date.
Watch the video below to see Gianluca Brugnoli, TomTom VP of Design, explore how the software defined vehicle era is changing the way we drive and interact with our vehicles.
People also read
)
Counterpoint Research: TomTom is uniquely positioned for the software defined car era
)
Inside TomTom’s EV vision: What’s a mapmaker got to do with electric vehicles?
)
Cars of the future will be defined by their software
)
Viewpoint: Maps are the unsung hero of modern tech
* Required field. By submitting your contact details to TomTom, you agree that we can contact you about marketing offers, newsletters, or to invite you to webinars and events. We could further personalize the content that you receive via cookies. You can unsubscribe at any time by the link included in our emails. Review our privacy policy.