TomTom’s IFA 2018 Exhibition

IFA is Europe’s largest consumer electronics show and one of the global technology industry’s premier annual events, held in Berlin from August 29th to September 5th. Here's what TomTom showcased at the 2018 event.

IFA 2018 welcomed 245,000 visitors and provided an ideal forum for us to introduce the GO Essential sat nav and RoadTrips community platform to tech journalists and our retail partners from the Benelux, Austria, Germany, Switzerland, and the UK. Results included 500K impressions for TomTom's GO Essential campaign, plus 80 news articles in the tech press that reached an audience of ±37 million people worldwide.

TomTom Featured Products