TomTom lights up CMT in Stuttgart with RoadTrips and GO Camper

Held in Stuttgart from January 11th to the 19th, CMT is the world’s largest consumer show for tourism, leisure, and camping. In 2020, the event featured 2,200 exhibitors and welcomed 300,000 attendees. TomTom showcased our GO Camper sat nav and the RoadTrips platform. Together, these make journey planning effortless for campers and caravaners, from inspiration to destination via custom routing and POIs.

Here for campers, caravaners and carefree RoadTrips by TomTom

Since this was our first time at CMT as an exhibitor, we brought interactive product demos, in-depth intros to GO Camper and the RoadTrips platform, and Kahoot! quizzes for big prizes. We also introduced our collaboration with ACSI Camping POIs - and ended up selling 140 of them at CMT through camping retailer Fritz Berger. By the 19th, five quiz takers had won themselves GO Camper SatNavs and we brought our first year as CMT exhibitors to a successful close. Special thanks to our German Consumer Team and Customer Care Team!