Phiar and TomTom

Two years ago, TomTom and Phiar teamed up to bring a seamless AR user experience to the future of automotive navigation. Through this collaboration, we have combined our expertise as frontrunners in our respective fields.

When searching the market for innovations in the field of AR, experts at TomTom came across Phiar's AI-Powered AR Navigation. Impressed especially by the Phiar Spatial-AI Engine’s ability to detect and track objects on the road, we approached the start-up with a proposal to collaborate.

Both Phiar’s AI and AR software and TomTom’s new Navigation software were still being developed at the time. This meant that we could incorporate each other’s feedback while building our respective products, making this collaboration even more unique and mutually beneficial.

Together, we have created a joint solution with the Phiar AI/AR component pre-integrated and tested with the TomTom Navigation SDK. The final product is based on validated learning derived from multiple rounds of simulation tests, as well as drive tests, conducted in advanced development vehicles with system integrators and an OEM.

TomTom’s advanced navigation SDK and Phiar’s breakthrough computer vision-powered spatial AI make it possible for OEMs and system integrators to offer AR capabilities.

Phiar’s lightweight Spatial-AI Engine enables vehicles to understand their environment better in real time. Using this understanding, Phiar’s real-time perception performs object recognition and tracking, depth estimation, lane detection, semantic segmentation and 3D localization. To avoid overwhelming drivers with information and achieve an informational balance, TomTom Navigation provides easy-to-integrate Navigation UI components. Especially in a multi-display cockpit design, these ensure that the right information is displayed at the right place at the right time on both the AR displays and the traditional displays in the car.