You will work with the Enterprise marketing team and the central marketing team with the clear mission to increase the awareness, consideration and preference of TomTom with our target audience, of which the majority are B2B customers, including developers. Your goal is to define and implement the communications strategy in a broad context, so our brand becomes part of the narrative in this space. This means you will have to engage all relevant stakeholders to embark on our journey to become the leading player with the smartest and freshest maps in the world.
Oversee all internal and external communications for our Enterprise business, ensuring its message is consistent and engaging
Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction
Reach out to influencers, media and beyond to arrange story placement on a national and global level
Translate TomTom’s global corporate PR strategy into local market activities to ensure the message resonates in the enterprise market
Manage local media, in close collaboration with the Global PR team and the local PR agency. Interact, develop and nurture press relationships to effectively change the perception of TomTom from a consumer electronics company to leading player in high tech map making
Proactively identify, share and make recommendations on communication channels that TomTom should have a voice in
Secure speaking opportunities for TomTom spokespeople at key industry events
Represent the organization at events and press conferences
Work with different marketing departments to generate new ideas and strategies
5-8 years of marketing communications experience, preferably in technology
Bachelor’s degree in communications, PR or a related field
Excellent writing skills and being a self-started
Experience interacting with media
A global view – and the cultural sensitivity that goes with it
A confident communicator and presenter
Excellent organizational and planning skills
Strong knowledge and understanding of current trends in digital media/social media
Meet your team We’re the Marketing department. Our team includes Corporate Communications, PR, Events, Web, CRM, Social, Advertising and an in-house Creative Agency. Together we make up a cross-disciplinary hive of international marketeers serving TomTom’s businesses and people worldwide. It’s our job to bring the TomTom brand to life externally and internally. We move fast, pride ourselves on our work, and sprinkle fun into every project. Joining us, you’ll collaborate with diverse people while playing your part in creating a safer, cleaner, traffic-free world.
Competitive compensation package.
Work flexibility program (Working @ TomTom) - work from both home and the office!
Home office benefits, with a setup budget and a monthly allowance to support.
Chance to work abroad for 90-calendar days in select countries and states!
Holiday package that includes your birthday off and a volunteering day per year.
Bring your ideas and innovation to life during our Hackathon, DevDays, and more!
Take on learning opportunities – internal programs, O’Reilly and LinkedIn learning.
The opportunity to join one of the few top tech location specialists and have an impact on the future of mobility.
Be part of a supportive, inclusive, and global culture.
First call: If your application matches the role, then it’s time to put a voice to the name! We’ll call you to set up an interview.
First interview: In this interview, we want to know more about you – what excites you about location technology and how can you help us solve global challenges.
Case Study: We’ll set you an assignment - use your expertise to show us what you’ve got.
Second interview: We'll dive into your potential role, showing you how you’ll fit into your team and contribute to our vision.
The final decision: Cue the fireworks, because we’ll start the onboarding.