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Content Specialist – Employer Brand
As an employer, we’re one of the best kept secrets in the job market today 😉 We want to share what makes us an amazing place to work and get the secret out to future TomTom’ers! That’s where you come in.
We are looking for an experienced content creator who can communicate the best of Life at TomTom through various forms of engaging digital content, so we can reach and attract the top tech talent that will help us shape tomorrow’s mobility.
What you’ll do
Strategy: Own our Employer Brand content and social media strategy, translating our story into engaging content in different formats (video, articles, imagery) to be implemented in different channels (social media, career website, blog, and more).
Content production: Have lots of fun creating content that showcases why TomTom is the place to be! From carefully crafted blog posts to on-the-go TikToks, from one-off employee stories to full-fledged campaigns, you’ll have the freedom to be all about creativity and innovation.
Collaboration: Brainstorm content ideas in collaboration with team members (People Comms) and stakeholders (D&I team, Talent Acquisition, Marketing and TomTom’s engineering community).
Project Management: Brief internal and external creatives (designers, copywriters, videographers) where needed.
Employee advocacy: Develop and manage programs to generate and activate content across multiple channels, created by our brand ambassadors and employees in key recruitment sites.
Analytics and optimization: Work with the advertising team to track analytics and boost content engagement. Review, analyze and optimize campaigns to improve KPIs and increase return on investment.
Reporting: Report activity and share key learnings and results with key business stakeholders.
What you’ll need
3+ years of experience in social media and/or digital marketing
A strong proven record of successful content creation – if you have a portfolio, we'd love to take a look!
Ability to create content in a fast-paced and always evolving environment. Things move rapidly at TomTom, so you’ll only be successful if you have great project and time management skills, with the ability to prioritize, meet deadlines and pivot fast.
Personal strengths and business competencies that include: strong written and verbal communication, self-motivation, a drive for results, attention to detail, analytical, optimistic, able to multi-task
Comfortable to move between strategy, execution and analysis. Able to review the performance of social campaigns in detail, as well as understand correct testing methods to demonstrate content has performed and/or draw recommendations.
Strong ability to translate metrics into actionable insights and conclusions.
You have a strong affinity for technology, understanding the main target audience.
You have an entrepreneurial mindset to get things done, and a proven ability to develop creative and innovative approaches to communicating with people and attracting talent.
Meet your team
You’ll be part of a fun, international team, made up of project managers, content creators, storytellers, designers and copywriters! And we all have the same goal – authentically shaping and sharing what makes TomTom great to attract and retain the best tech talent.
What we offer
Competitive compensation package
Working @ TomTom, our work flexibility program – with this, you and your team decide where is best for you to work depending on the activity you’re doing. This could be at home or in the office
Home office benefits – you’ll be provided with a one-time home office setup budget to create a safe and ergonomic work environment, as well as a monthly allowance to support home office expenses
Extended Location Flexibility – with this benefit, you may be eligible to work abroad for up to 30 days in your country of citizenship, or up to 90 calendar days in select countries and states
Holiday package, including your birthday off
Hackathons, DevDays and more – at TomTom, you’ll have the opportunity to bring your ideas to life, shaping them to help millions of people around the world
Learning opportunities – grow at TomTom through our internal learning programs
Joining a location technology specialist where you solve what matters – with your expertise and commitment, we can continue to have a positive impact on the way people see the world and how they move in it
Be part of a collaborative and inclusive global culture – you'll be encouraged to grow, develop bold and innovative solutions, while connecting with TomTom’ers from around the world
Plus, there will be additional benefits tailored to your work location!
After you apply
1. First call: If your application matches the role, then it’s time to put a voice to the name! We’ll call you to set up an interview.
2. First interview: In this interview, we want to know more about you – what excites you about location technology and how can you help us solve global challenges.
3. Case study: We’ll set you an assignment - use your expertise to show us what you’ve got.
4. Second & subsequent interviews: We'll dive into your potential role, showing you how you’ll fit into your team and contribute to our vision.
5. The final decision: Cue the fireworks, because we’ll start the onboarding!
TomTom is an equal opportunity employerWe celebrate diversity, thrive on each other’s differences and are committed to creating an inclusive environment at our offices around the world. Naturally, we do not discriminate against any employee or job applicant because of race, religion, color, sexual orientation, gender, gender identity or expression, marital status, disability, national origin, genetics, or age.
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