(Senior) Product Marketing Manager EV
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    At TomTom…

    You’ll move the world forward. Every day, we create the most innovative mapping and location technologies to shape tomorrow’s mobility for the better. We are proud to be one team of more than 5,000 unique, curious, passionate problem-solvers spread across the world. We bring out the best in each other. And together, we help the automotive industry, businesses, developers, drivers, citizens, and cities move towards a safe, autonomous world that is free of congestion and emissions.

    You will be a member of the Automotive Product Marketing team in TomTom’s Automotive Business Unit. This unit forms the bridge between our technical product units and the Automotive Market for the commercialization of our cutting-edge navigation technologies such as embedded and smartphone navigation technology components, traffic services, advanced driving assistance services and autonomous driving products.

    This role covers the exciting area of Electric Vehicle for which we are developing new location-based technologies. We are on a mission to delight drivers and automakers with an EV first mobility experience to support a sustainable future.

    What you’ll do:
    • Create a market vision and go-to-market strategy to deliver winning EV value propositions;
    • Understand customer needs, the competitive field and potential partners in the area of EV charging solutions;
    • Manage the EV product portfolio from a market perspective, and work with TomTom’s technical departments to deliver this product portfolio; 
    • Create and drive marketing plans to grow awareness and understanding of TomTom’s EV product portfolio;
    • Support market development and pre-sales activities by presenting compelling stories to customers, partners, press, and at conferences;
    • Initiate press releases, and being first point of contact for internal stakeholders on marketing & PR;
    • Create market intelligence reports on the competitive and customer landscape, including quantitative modelling of the demand side, with a view of implications and recommendations for TomTom;
    • Define pricing together with the Finance and Sales departments, and provide the market input into the pricing model;
    • Develop sales enablement strategies including training and product assets.
    What you’ll need:
    • 7+ years in B2B product marketing experience with a track record of successful software/service product deliveries, preferably in the automotive/EV industry;
    • University degree in technology, business, marketing, or finance field;
    • Experience in EV landscape is a must; 
    • Experience with in-vehicle infotainment / HMI, navigation is a plus;
    • Fluent reading and speaking English, additional languages are a plus;
    • Ability to relate to software architects, product managers and other technical experts for TomTom’s products;
    • Marketing savvy: experienced in producing compelling stories and presentations;
    • Excellent interpersonal communication, presentation and influencing skills.

    Achieve more We are self-starters who play well with others. Every day, we solve new problems with creativity, meet new people and learn rapidly at our offices around the world. We will invest in your growth and are committed to supporting you. In everything we do, we’re guided by six values: We care, putting our heart into what we do; we build trust (you can count on us); we create – driven to make a difference; we are confident, but don’t boast; we keep it simple, since life is complex enough; and we have fun because life’s too short to be boring. 

    After you applyOur recruitment team will work hard to give you a meaningful experience throughout the process, no matter the outcome. Your application will be screened closely and you can rest assured that all follow-up actions will be thorough, from assessments and interviews through your onboarding.

    TomTom is an equal opportunity employerWe celebrate diversity, thrive on each other’s differences and are committed to creating an inclusive environment at our offices around the world. Naturally, we do not discriminate against any employee or job applicant because of race, religion, color, sexual orientation, gender, gender identity or expression, marital status, disability, national origin, genetics, or age.

    Ready to move the world forward?

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