Sr. Product Marketing Manager
Product Marketing - Amsterdam, The Netherlands
Sr. Product Marketing Manager
Product Marketing - Amsterdam, The Netherlands
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At TomTom…

You’ll move the world forward. Every day, we create the most innovative mapping and location technologies to shape tomorrow’s world for the better.
We are proud to be one team of more than 5,000 unique, curious, passionate problem-solvers spread across the world. We bring out the best in each other. And together, we help businesses, developers, drivers, citizens and cities in numerous and unique ways.

About the role:

We are looking for an exceptional and results driven Product Marketing Manager to make our Enterprise business grow further.

The Product Marketing Manager will create winning propositions for our Maps, Search, Traffic and API products. As a key contributor, you will closely collaborate with our sales and marketing teams in your role as product, industry or regional expert to sell our products and services more effectively. 

In this role, you will interface with customers, sales, business development, marketing, product management and engineering teams. You will manage product value proposition creation, lead new product introductions and enhance our sales activities. 

The ideal candidate will have demonstrable expertise in all areas of product marketing - product positioning & messaging, product launches, customer & competitive intelligence and sales enablement. The perfect candidate will be able to combine a sales and marketing acumen with the ability to understand software products and engage with our target audiences of product managers and developers. 

What you’ll do
  • Manage and support a B2B distributor program

  • Establish business and revenue growth on new product and market opportunities by creating groundbreaking product propositions and go-to-market plans. 

  • Gain regional industry knowledge in our strategic markets and become a thought leader in these fields. 

  • Create customer target lists and strategies for engaging and communicating with these prospects. 

  • Assist and equip sales with trainings, tools and knowledge to sell effectively. 

  • Translate technical product features and functionalities into commercial messages to drive new product introductions, sales, and marketing. 

  • Manage the product market introduction process and launch plans, including piloting and testing. 

  • Drive the production of sales and marketing collateral such as webpages, blog posts, brochures, demos, etc. 

  • Engage with prospects and customers in meetings and at events.

What you’ll need
  • University degree in engineering, business or marketing 

  • 2-5 years of experience in product management, product marketing or other relevant proposition development

  • Ability to conduct analyses and translate results to easily digestible messages and presentations 

  • Deep understanding of customer and market insights as well as value proposition development 

  • Excellent communication, presentation and consultative selling skills 

  • A can-do, hands-on attitude 

  • Experience working in Fleets & Logistics or On-Demand markets, and understanding B2B SaaS business models is not needed but a plus 

Meet your team

TomTom’s Enterprise Business Unit is a leading provider of global maps, traffic information and location-based services. Our location content is sourced from a community of over 600 million connected devices. We offer a platform of cloud-based products, allowing customers an easy access to TomTom location content and software components to create location-enabled applications and services. Our customer base ranges from small and large software and application Developers to cloud services, logistics and fleet management experts and system integrators. 

Achieve more 

We are self-starters who play well with others. Every day, we solve new problems with creativity, meet new people and learn rapidly at our offices around the world. We will invest in your growth and are committed to supporting you. In everything we do, we’re guided by six values: We care, putting our heart into what we do; we build trust (you can count on us); we create – driven to make a difference; we are confident, but don’t boast; we keep it simple, since life is complex enough; and we have fun because life’s too short to be boring.

After you apply

Our recruitment team will work hard to give you a meaningful experience throughout the process, no matter the outcome. Your application will be screened closely and you can rest assured that all follow-up actions will be thorough, from assessments and interviews through your onboarding.

TomTom is an equal opportunity employer

We celebrate diversity, thrive on each other’s differences and are committed to creating an inclusive environment at our offices around the world. Naturally, we do not discriminate against any employee or job applicant because of race, religion, color, sexual orientation, gender, gender identity or expression, marital status, disability, national origin, genetics, or age. 

Ready to move the world forward?
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