Search Engine Marketeer
Digital Marketing - Amsterdam, The Netherlands
Search Engine Marketeer
Digital Marketing - Amsterdam, The Netherlands
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At TomTom…

You’ll move the world forward. Every day, we create the most innovative mapping and location technologies to shape tomorrow’s mobility for the better.

We are proud to be one team of more than 4,500 unique, curious, passionate problem-solvers spread across the world. We bring out the best in each other. And together, we help the automotive industry, businesses, developers, drivers, citizens, and cities move towards a safer, cleaner, and congestion-free world.

To constantly increase the wow factor when customers visit our digital channels, we’re looking for a highly skilled and ambitious Digital Marketeer, responsible for demand generation, with focus SEO. You have experience in B2B marketing, are data driven and conversion optimization oriented.

You will be part of the digital team, within the Global Marketing organization, responsible for various web and CRM channels such as Career, Corporate, Automotive, Enterprise and Developer websites. The position combines the skills of digital marketing analyst (75%) and marketeer (25%) in web-based technology to create and improve the web traffic for various sections of TomTom.com.

In this role you take the ownership growing visibility of our platform(s), finding, and attracting our key audiences. Identifying new tools/technologies that will improve our performance, which you will be able to integrate within TomTom’s digital landscape.

What you’ll do
  • Develop and test new ideas to assure demand generation via Search Engine tactics that results in solid growth of traffic to our digital platforms TomTom.com and developer.tomtom.com

  • Provides keywords insights for product naming purposes, highlights untapped opportunities to create webpage content to grow visibility of our platform(s) and increase conversion KPIs.

  • Ensure that all web-based content is SEO proof (supportive of the TomTom web design and quality guidelines),that SEO content and tactics supports the TomTom.com goals and objectives, positioning, and messaging as well as the latest SEO standards.

  • Act as a consultant for our creative, digital & product marketing colleagues in the optimization of traffic by using data analysis, providing hands-on tips and sustaining ongoing communication.

  • Ability to efficiently work in a cross-functional organization, ability to develop collaborative relationships with colleagues from digital and non-digital disciplines.

  • Take part in developing the digital marketing strategy & roadmap with focus on making a magnet of TomTom.com

  • Closely monitor and identify demand generation trends to stay on the cutting edge of digital marketing, dare to experiment new tools/technology that will support the growth of TomTom.com

What you’ll need
  • 3+ years of experience in a similar role in a B2B marketing environment

  • Bachelor or master’s degree in Marketing, Business, IT or Economics, or a related field

  • Highly motivated and target driven with a proven track record digital marketing, previous experience working with B2B customers is a plus

  • Experience with tools; SemRush, Google Search Console, Screaming Frog / Salesforce Pardot, Google Data studio (or Big query) and web CMS.

  • Experience in developing a solid SEO foundation roadmap that supports our digital marketing team to improve organic traffic performance of the TomTom.com website.

  • Research & innovation skills: A important part of your role is gaining insight into news tools and innovation

  • Ability to quickly adapt to rapidly evolving and changing business priorities, along with delivering programs leveraging technology and innovation

  • You find fun in a fast-paced, multi-tasking environment.

  • Great communication skills, both written and spoken.

  • English fluency required. Dutch is a plus.

 

Achieve more

We are self-starters who play well with others. Every day, we solve new problems with creativity, meet new people and learn rapidly at our offices around the world. We will invest in your growth and are committed to supporting you. In everything we do, we’re guided by six values: We care, putting our heart into what we do; we build trust (you can count on us); we create – it’s how we make a difference; we are confident, but don’t boast; we keep it simple because life is complex enough; and we have fun because life’s too short to be boring. 

Ready to move the world forward?

After you apply

Our recruitment team will work hard to give you a meaningful experience throughout the process, no matter the outcome. Your application will be screened closely and you can rest assured that all follow-up actions will be thorough, from assessments and interviews through onboarding.

TomTom is an equal opportunity employer

TomTom is an equal opportunity employer. We celebrate diversity, thrive on each other’s differences and are committed to creating an inclusive environment at our offices around the world. Naturally, we do not discriminate against any employee or job applicant because of race, religion, color, sexual orientation, gender, gender identity or expression, marital status, disability, national origin, genetics, or age.

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