Sr Digital Marketeer
Digital Marketing - Amsterdam, The Netherlands
Sr Digital Marketeer
Digital Marketing - Amsterdam, The Netherlands
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At TomTom…You’ll move the world forward. Every day, we create the most innovative mapping and location technologies to shape tomorrow’s mobility for the better.

We are proud to be one team of more than 5,000 unique, curious, passionate problem-solvers spread across the world. We bring out the best in each other. And together, we help the automotive industry, businesses, developers, drivers, citizens and cities move towards a safe, autonomous world that is free of congestion and emissions.

As an employer, we’re also one of the best kept secrets in the job market today 😉 We want to share what makes us an amazing place to work and get the secret out to future TomTom’ers! That’s where you come in.

We are looking for an experienced Digital Marketing Specialist to amplify TomTom’s presence online, so we can reach and attract the top tech talent that will help us shape tomorrow’s mobility.

What you'll achieve:
  • Strategy: Develop the Employer Brand channel and platform strategy, including but not limited to LinkedIn, Instagram, Stack Overflow and Reddit.

  • Content and campaign activation: Create highly engaging content (always-on and paid campaigns) to reach and attract tech talent. You’ll develop a close partnership with the Talent Acquisition team to assess content direction.

  • Career website: Play a key role in creating and curating content for our home page, tomtom.com and our career web pages.

  • Ambassadors and employees: Develop and manage programs to generate and activate content across multiple channels, created by our brand ambassadors and employees in key recruitment sites.

  • Analysis and optimization: Review, analyze and optimize campaigns to increase response rates, improve KPIs and increase return on investment. Perform analysis to understand future candidate behaviour and campaign performance in detail, sharing relevant insights for future marketing efforts. 

  • Reporting: Report activity and share key learnings and results with key business stakeholders.

  • The future is social: Develop and present insights about where we should expand our presence (new platforms) to get closer to our target audience (tech talents).

What you’ll need to succeed:
  • Bachelor's degree (BA/BS) in Marketing, Advertising, Business or related field

  • Minimum of three years' of digital marketing/social media experience 

  • A strong proven record of successful social media content creation

  • Proven experience with Google Analytics, Google Adwords, Facebook Business Manager, LinkedIn and Reddit ads

  • You are a quick and thorough thinker! Things move rapidly at TomTom, so you’ll only be successful if you have great project and time management skills, with the ability to prioritize, meet deadlines and pivot fast.

  • Personal strengths and business competencies that include: strong written and verbal communication, self-motivation, a drive for results, attention to detail, analytical, optimistic, able to multi-task.

  • Comfortable to move between strategy, execution and analysis. Able to review the performance of social campaigns in detail, as well as understand correct testing methods to demonstrate content has performed and/or draw recommendations.

  • You have a strong affinity for technology, understanding the main target audience.

  • You have an entrepreneurial mindset to get things done, and a proven ability to develop creative and innovative approaches to communicating with people and attracting talent.

Meet your team:

You’ll be part of a fun, international team, made up of project managers, content creators, storytellers, designers and copywriters! And we all have the same goal – authentically shaping and sharing what makes TomTom great to attract and retain the best tech talent.

Achieve more:We are self-starters who play well with others. Every day, we solve new problems with creativity, meet new people and learn rapidly at our offices around the world. We will invest in your growth and are committed to supporting you. In everything we do, we’re guided by six values: We care, putting our heart into what we do; we build trust (you can count on us); we create – driven to make a difference; we are confident, but don’t boast; we keep it simple, since life is complex enough; and we have fun because life’s too short to be boring.

After you apply:Our recruitment team will work hard to give you a meaningful experience throughout the process, no matter the outcome. Your application will be screened closely and you can rest assured that all follow-up actions will be thorough, from assessments and interviews through your onboarding.

TomTom is an equal opportunity employer:We celebrate diversity, thrive on each other’s differences and are committed to creating an inclusive environment at our offices around the world. Naturally, we do not discriminate against any employee or job applicant because of race, religion, color, sexual orientation, gender, gender identity or expression, marital status, disability, national origin, genetics, or age. 

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