Marketing Automation Manager
Digital Marketing - Amsterdam, The Netherlands
Marketing Automation Manager
Digital Marketing - Amsterdam, The Netherlands
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At TomTom…

You’ll move the world forward. Every day, we create the most innovative mapping and location technologies to shape tomorrow’s mobility for the better.

We are proud to be one team of more than 5,000 unique, curious, passionate problem-solvers spread across the world. We bring out the best in each other. And together, we help the automotive industry, businesses, developers, drivers, citizens, and cities move towards a safe, autonomous world that is free of congestion and emissions.

Within our CRM team, we are looking for an experienced B2B Marketing Automation Manager responsible for driving B2B growth. You have a background in B2B marketing, are data-driven and sales-oriented. In this role, you take the ownership of finding out how we can influence the engagement with our key audiences. Identifying new tools/technologies that will improve our performance, which you will be able to integrate within TomTom’s CRM landscape. You have experience with Sales Engagement from a business process point of view and partner closely with the sales teams to feed them with new ideas and relevant information to grow the business.

What you’ll do
  • Bring, develop and test new ideas to assure solid growth of our B2B business

  • Increase the engagement to our key audiences

  • Take part in developing the CRM marketing strategy & roadmap

  • Be the Subject Matter Expert of our CRM tool(s) SalesForce Marketing Cloud / SalesForce Pardot & Sales Cloud

  • Act as a CRM consultant for our sales & product teams, translate their requirements into actionable plans

  • Closely monitor industry trends to stay on the cutting edge of digital marketing

  • Identify new tools/technology that will support the CRM objectives and integrate them within TomTom’s CRM landscape

What you’ll need
  • Bachelor or master’s degree in Marketing, Business, IT or Economics, or a related field

  • 5+ years of experience in a similar role in a B2B marketing environment

  • Highly motivated and target driven with a proven track record in B2B digital marketing and sales, previous experience working with B2Bcustomers

  • Experience with CRM Tools; Salesforce Marketing Cloud / Salesforce Pardot and Sales Cloud is a plus

  • Technical knowledge of integrating new tools within a CRM landscape

  • Experience setting up API calls to trigger messages is a plus

  • Research & innovation skills: A crucial part of your role is gaining insight into news tools and innovation

  • Ability to quickly adapt to rapidly evolving and changing business priorities, along with delivering programs leveraging technology and innovation

  • Great communication skills, both written and spoken.

  • A result-driven team player who is self-motivated and works well independently and in teams

  • You find fun in a fast-paced, multi-tasking environment.

  • English fluency required. Dutch is a plus.

  • You are currently located in the Netherlands

Achieve more

We are self-starters who play well with others. Every day, we solve new problems with creativity, meet new people and learn rapidly at our offices around the world. We will invest in your growth and are committed to supporting you. In everything we do, we’re guided by six values: We care, putting our heart into what we do; we build trust (you can count on us); we create – it’s how we make a difference; we are confident, but don’t boast; we keep it simple because life is complex enough, and we have fun because life’s too short to be boring. 

Ready to move the world forward? 

After you apply

Our recruitment team will work hard to give you a meaningful experience throughout the process, no matter the outcome. Your application will be screened closely and you can rest assured that all follow-up actions will be thorough, from assessments and interviews through onboarding.


TomTom is an equal opportunity employer

TomTom is an equal opportunity employer. We celebrate diversity, thrive on each other’s differences and are committed to creating an inclusive environment at our offices around the world. Naturally, we do not discriminate against any employee or job applicant because of race, religion, color, sexual orientation, gender, gender identity or expression, marital status, disability, national origin, genetics, or age.

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