Richer and more dynamic: TomTom’s SVP of Product Engineering on the future of map visualization

"The automotive industry is going through a digital transformation... Software is becoming central to deliver the user experience," TomTom's VP of Design, Gianluca Brugnoli, says.

Cars are not the simple analog devices they once were. As we transition away from combustion engines, we’re also seeing carmakers create more in-vehicle technologies. It’s quite common for new cars to feature internet connectivity, traffic information, digital radios and advanced navigation systems. However, more advanced tech such as driver aids, voice assistants, and dedicated entertainment apps (like Netflix and Spotify) are beginning to find their way into our vehicles – and that presents a challenge.

For years, achieving the amount of detail in TomTom Orbis Maps was a distant dream. But now, it’s a reality.

Forget everything you thought you knew about driving. Leveraging Microsoft's advancements in AI, TomTom's gen-AI assistant isn't just breaking new ground, it's reshaping the very essence of your time on the road.