Real-time location services and crowdsourced product improvement
To improve the quality of our products and services, we ask for your consent to send your location information to TomTom. If you decide to share your location data with TomTom, we can send you real-time information, relevant to where you are, in return such as live traffic data or real-time maps. This way, you can avoid a traffic jam ahead by choosing a different route, or get updated information about your estimate time arrival when you change or edit your route. We also analyze your location information to make your travel more accurate by looking at the causes of deviations, for example when you change your route. This information helps us understand how different events affect your travel.
To make our product related predictions more accurate, for example EV routing, and help you reach a destination, we look at important elements related to your car, such as your car model, engine type, fuel level, charge level, battery level, weight of the car, tires pressure, and other factors that influence your drive, such as the weather, outside temperature, wet surface, air pressure, or road curvature and surface, as well as the traffic and speed changes.
Some features will also allow you to share personal (location) details with others such as friends, family, contact lists or on social media. Information will usually be transferred via a device connection, the connection provided by your smartphone or via your computer when you attach a device to it. When an internet connection isn’t available, the information is stored securely on your device and will be uploaded later.
You can change your permission status at any time via the software privacy settings. Please note that you may need to change the system settings of a mobile device as well to stop background access to your location data. When information is stored on your device, it will be deleted when you choose to stop sending information to TomTom.
Through location feedback from our customer community, we’re able to use de-identified (location) information to continuously improve our products and services, such as our maps, real-time traffic connected services, including services related to (live) traffic events, speed cameras, weather, EV stations, fuel prices, road hazards and parking.
Your de-identified data is further processed in such a way as TomTom products can include aggregated, anonymized content based on traffic patterns, aggregated driver profiles, average speeds driven, and non-personally identifiable driver input such as search queries and reported road closures. Our traffic index about congestion density in major cities for example is built with elements derived from your journey data and our live traffic calculation combines aggregated, de-identified, real-time traffic data with historical data and external data sources. These products and services are also used by government agencies and businesses.