How we use your data

Our Principles

TomTom is all about where you are and getting to where you want to be. We help you achieve more. So we can help you, sometimes we'll need to know some things about you. While we collect and use your data, we fully understand that you value your privacy.

We believe privacy is about freedom and being able to decide for yourself how your data is used and by whom. This is why we have established our Privacy Principles:

1. We will always keep you fully informed about your data

We make sure you understand which data from or about you we use, why we use it, how long we use it and who can use it.

2. We enable you to remain in control of your data

We consider the data from or about you to be yours. We only use it for the purposes for which you have given it to us, or for which we collected it from you. At any time you can opt-out or opt-in using our software and websites.

3. We protect your data

Your data is yours. We keep it that way by protecting it as best as we reasonably can to prevent it from falling into the wrong hands.

Our ten promises to you

1. We will tell you which data from or about you we use, why we use it, how long we use it, who else can use it and where it is kept.

2. We will only use your data for the purposes we have stated to you.

3. We keep as little of your data as possible, and only for as long as we need it. When we no longer need data we destroy it or we irreversibly anonymise it, so it is no longer linked to you.

4. If we ask your permission to use your data for specific purposes, we also allow you to withdraw your permission.

5. If we have not been able to ask your permission to collect and use your data and you don’t want us to do so, you can tell us and we will act accordingly.

6. We will allow you to access and correct your data if it is linked to your MyTomTom account.

7. We will keep protecting your data against unauthorized access and accidental loss as best as we reasonably can.

8. If we engage others to use your information on our behalf, we will ensure they act in accordance with our policies.

9. If we share your data with others, we will first ask you for permission, unless there is a legal obligation that prohibits us from asking.

10. We are open to any questions you may have about how we use your data and we will answer them.

TomToms policy on privacy and processing of personal data

We operate according to the privacy laws applicable in your country. Because we are rooted in Europe, European privacy laws also apply. These laws are considered to be the most extensive in the world. They offer a high level of protection to you by only allowing us to use your data when the strict conditions of these laws are met. Our company policy on privacy and processing of personal data reflects these laws and we apply this policy globally.

Personal Data: any information relating to an identified or identifiable natural person ('Data subject', user); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his physical, physiological, mental, economic, cultural or social identity;

Processing of Personal Data ‘processing': any operation or set of operations which is performed upon Personal Data, such as collection, recording, organization, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction.

1. TomTom will process Personal Data fairly and lawfully.

2. TomTom will collect Personal Data for specified, explicit and legitimate purposes and will not further process Personal Data in a way incompatible with those purposes.

3. TomTom will ensure Personal Data is adequate, relevant and not excessive in relation to the purposes for which they are collected and/or further processed.

4. TomTom will ensure Personal Data are accurate and, where necessary, kept up to date.

5. TomTom will keep Personal Data in a form which permits identification of its users for no longer than is necessary for the purposes for which the Personal Data were collected or for which they are further processed.

6. TomTom will process Personal Data only if:
    a) the user has unambiguously given his consent; or
    b) processing is necessary for the performance of a contract to which the user is party or in order to take steps at the request of the user prior to entering into a contract; or
    c) processing is necessary for compliance with a legal obligation to which TomTom is subject; or
    d) processing is necessary for the purposes of the legitimate interests pursued TomTom, except where such interests are overridden by the interests for fundamental rights and freedoms of the user and in particular his right to privacy.

7. TomTom will avoid processing Personal Data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, or Personal Data concerning health or sex life.

8. TomTom will avoid processing Personal Data related to persons under the age of 13 years.

9. To ensure fair processing of Personal Data, TomTom will inform its users of
    a) The purposes of the processing;
    b) The categories of the Personal Data concerned;
    c) The categories of the recipients of the Personal Data;
    d) How to access and rectify their Personal Data.

10. TomTom implements appropriate technical and organizational measures to protect Personal Data against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access, in particular where the processing involves the transmission of Personal Data over a network, and against all other unlawful forms of processing. TomTom does so having regard to the state of the art and the cost of their implementation, ensuring a level of security appropriate to the risks represented by the processing and the nature of the Personal Data to be protected.

11. In case processing is carried out on TomTom’s behalf, TomTom will choose a processor providing sufficient guarantees in respect of the technical security measures and organizational measures governing the processing to be carried out, and will ensure compliance with those measure. In these cases TomTom will ensure the processing is governed by a contract binding the processor to the controller and stipulating in particular that:
    a) The processor shall act only on instructions from TomTom;
    b) The provisions of 10) are applied to the processor.

12. In principle TomTom will process Personal Data in the European Economic Area (EEA). In those cases where Personal Data is transferred or processed outside the EEA by TomTom or on TomTom’s behalf, TomTom will ensure adequate safeguards with respect to the protection of the privacy and fundamental rights and freedoms of individuals and as regards the exercise of the corresponding rights by applying appropriate contractual clauses or other acceptable legally binding instruments.

13. In case TomTom remotely stores information, or gains access to (any) data already stored, in a device of a user, TomTom will ensure the user concerned has given his or her consent, having been provided with clear and comprehensive information, about the purposes of the processing. This shall not prevent TomTom from any technical storage or access for the sole purpose of carrying out the transmission of a communication over an electronic communications network, or as strictly necessary in order for TomTom to provide a service explicitly requested by the user.

Data we collect

When you use our sites, our products and our services we collect data from you or about you. What data we exactly collect depends on what you use and how you use it. In general there are 3 categories of data we collect and use:

Data you provide

This is the data you enter yourself when using our sites, products and services. This data includes for example your name, email address, the search terms you enter, your address and favourite locations, your phone number, any map errors reports and speed camera reports you enter, your size, weight, gender, age etc. etc.

Data collected via sensors

A lot of our products come equipped with one or more sensors or use the sensors of the devices they run on. Examples of sensors are GPS receivers, WiFi or Bluetooth receivers, a camera, a microphone, G-force sensors, hart rate sensors and touch sensitive screens. These sensors, when activated, will automatically collect data. Depending on the purpose for which it was captured, the data in combination with data that identifies you or your device can be sent to TomTom and others for subsequent use.


This refers to any data that is collected or automatically generated while you use TomTom sites, products or services. In many cases metadata is collected or generated inherent to you using a computing device or inherent to transmitting data over computer networks, such as the internet. This data includes user interface and other device usage events, IP-addresses, unique device identifiers, WiFi and Bluetooth MAC addresses, cookies and records of computer activity.

Data we receive from others

We receive data from third parties that they have collected, under their responsibility and in accordance with their privacy policy, and shared with us. We use that data within the limits of what these third parties allow us to do with it while also adhering to our own privacy principles and policy. We receive real-time feeds of location, speed, sensors and other vehicle and device information from, for example, mobile phone users, business fleets and vehicles that are equipped with our on-line maps or traffic and travel services. We use this data only after we have made sure it cannot be linked back to you.

We also receive data from others about you when you have interacted with them, for example when you have visited their websites or used their mobile apps. This data can include IP-addresses, unique device identifiers, advertising identifiers, Wi-Fi and Bluetooth MAC addresses, cookies and other records of computer activity, as well as indications of your behaviour, interests and demographic.

MyTomTom account

TomTom uses your MyTomTom account to grant you access to downloadable content, services you are subscribed to or have activated, software upgrades and sections of our website which need registration. We also use your MyTomTom account when you want to purchase additional items and to tailor our offerings to you. The way in which TomTom uses your MyTomTom account also depends on the software and device or system you use.

To create your MyTomTom account, as a minimum you need to supply your name and email address and choose a password. TomTom advises you to keep your MyTomTom account details confidential and use a password you do not use elsewhere.

We will use your email address occasionally to send information related to the products and services registered to your MyTomTom account. We will only do this if there are updates you need to be aware of to ensure you can use your product in a safe, reliable way, without interruption or if there is a legal requirement to contact you.

Using your MyTomTom account, you can also subscribe to the TomTom News email, which provides the latest news, product information and special offers from TomTom and others we select. You can opt-out of receiving the TomTom News email at any time by clicking on the appropriate link in the emails you receive.

Should you wish to delete your MyTomTom account, please visit

We will not share your MyTomTom account details with anyone else, unless they work under our responsibility, according to our instructions or when explicitly and lawfully ordered to do so following due legal process.

Service management and improvement

TomTom keeps information that tells us how and when you use our services. This includes information about the device you are using and the information we receive while you use the service, such as locations, routes, destinations and search queries. TomTom uses the information for technical diagnostics, to detect fraud and abuse, to create usage reports, and to improve its services. The information is kept only for these purposes and for a limited period of time, after which it is destroyed. TomTom is unable to identify you based on this information, and will not try to. TomTom applies security methods based on industry standards to protect the information against unauthorised access. TomTom will not give anyone else access to the information or use it for any other purpose, unless explicitly and lawfully ordered to do so following due legal process.

More information

What is our legal basis for using your personal data?

When you set up a TomTom navigation device, download one of our apps or create a TomTom account, we need minimum information to enable you to use features safely and properly. The first time we need access to your location information, you will see a notification asking for your permission to share this data with TomTom for specific purposes. We also ask your permission before we use your journey information to improve the user experience. We only synchronize certain information between apps and devices after we have your authorization. You can easily change your permissions in the settings of your device, app or via your TomTom account. Withdrawing your consent could mean that some services are no longer available.
In some cases, we process your data beyond legitimate interests to better manage our products and services – helping keep them working as expected, keep them secure, and improve the customer experience by looking at how and when you use them. This processing is subject to appropriate measures to protect your identity in accordance with industry practices, taking into consideration the risk represented by the processing and the nature of the data being protected. We have taken appropriate steps to address security, risk of data loss and other risks taking into consideration the nature of the data, the kind of processing activities and assigned responsibilities to address security and privacy related matters.

How can you manage your personal data?

You can access your personal data, obtain a copy, have incomplete, incorrect, unnecessary or outdated data updated or request that your data will be deleted. You have the right to object to or restrict processing in certain circumstances, such as when you believe the data is inaccurate or the processing activity is unlawful. To execute your access and deletion rights, you can contact TomTom via our dedicated GDPR support page on or your TomTom account. For other requests, you can contact us directly using the contact details on our website. Some TomTom product accounts give you the option to directly access or delete your data, for instance it’s possible to download and delete road trip information that we hold via

Who has access to your personal data?

We don’t sell or disclose your personal data to other parties unless otherwise stated below.
TomTom only shares your information with TomTom affiliates that are responsible for services and products and with other parties when necessary, such as our IT cloud service providers (for example Microsoft and AWS) and other service providers such as logistics partners, payment service providers and repair centers that keep your data secure. We have contracts in place with third parties to process your data only for authorized purposes to deliver certain services that require them to act consistently with these arrangements and to use appropriate security measures to protect your personal data.
Be aware that your device’s operating system, other apps running on your device or the communication networks collect, transmit and store your personal and location information. TomTom has no influence over this. For more details you can check the statement and settings from your mobile operator, device manufacturer and other app developers. When you share your information directly with a third party, for example posting details on social media, the third party will process that information in accordance with its own privacy policies. Our product privacy settings contain more information on embedded third-party services, you can check these for more details.

We promise not to give anyone else access to your information unless we have a compulsory legal obligation to do so, for example when we are obliged by applicable law to disclose your information to governments, competent authorities and law enforcement agencies or to defend TomTom’s legitimate interests in legal proceedings.

Where do we store your personal data?

By default, we store your information in the European Economic Area (EEA). In limited cases, your personal data may be transferred to countries outside the EEA with different regulations on data protection. In those cases, we assess that your privacy is protected in the best way possible and that an adequate level of data protection is met, for example through an official adequacy decision or appropriate safeguards with standard contractual clauses subject to additional risks assessments. You may contact TomTom for more information about data transfers and safeguards.

How long do we store your personal data?

We don’t save and use your information longer than necessary. We delete all data related to you afterwards. In some cases, we continue to use anonymous or de-identified information, when specific data is needed for further analyses, product improvements and reports. The length of time that we retain personal data and criteria for determining that time, are dependent on the nature of the personal data, our legal obligations and the purpose for which it was provided.

Do you have any questions or complaints?

You can contact TomTom’s Data Protection Officer at:
TomTom International B.V.
Privacy Office / DPO
De Ruijterkade 154
1011 AC Amsterdam
The Netherlands

If you’re not satisfied, you can also contact the Dutch Privacy Authority.

Who’s responsible for your personal data?

TomTom International B.V., De Ruijterkade 154, 1011 AC Amsterdam, the Netherlands is responsible for your personal data in relation to TomTom products and services. TomTom affiliates providing specific products or services may be (joint) controller or (sub) data processor of your data. You can find more information about these affiliates in the product legal terms and conditions available through the product settings or our website.