Use Case

Ride Hailing

The most successful on-demand mobility services are the ones that keep drivers and riders happy. At TomTom we know that reliable travel times are key to the success of our ride-hailing clients like Uber. Find out what our maps and traffic technology can do for your mobility services.
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Ride Hailing
Accurate mapping is at the heart of Uber’s platform, which is why we’re thrilled to continue teaming up with TomTom.

Michael Weiss-Malik
Director of Product, Maps and GSS, Uber

Rely on precise travel times to meet driver and customer expectations

As a provider of on-demand services, your success rides on reliable travel times. Accurate estimated times of arrival (ETAs) are central to delivering on these expectations and instilling trust in both customers and drivers. Keep customers satisfied and give drivers greater certainty with accurate ETAs, powered by TomTom map data, real-time traffic information and location technology.

How accurate travel times improve the driver and rider experience


Fewer cancelled trips


Studies show that failure to meet the promised pick-up time leads to ride cancellations and frustrated drivers. With reliable travel times, you can meet customers’ expectations and provide a better pick-up experience.


A relaxed ride


With confidence in the accuracy of the estimated arrival time, both drivers and riders feel more relaxed, reducing stress and increasing safety.


No unexpected surprises


Estimated fares based on theoretical travel times are often far from the final bill, leading to rider dissatisfaction. With hyper-accurate travel times, you can provide accurate trip costs estimates, giving riders and drivers greater trust in your service.

The science of travel time calculations


Unlike traditional fleet and logistics operations, on-demand services require trips to be confirmed within seconds of a rider’s request. This requires powerful algorithms that match drivers to riders, calculate a route and communicate a pick-up time to the rider. All within seconds.


Powerful algorithms are only as good as the data they crunch


Routing and matching algorithms rely heavily on two types of data: maps of the road network and traffic patterns. TomTom provides high-quality maps including key attributes such as speed limits, road type and applicable restrictions. By combining this with accurate traffic information, you can provide your users with routes that avoid accidents, closed roads and traffic jams.

From estimated to predicted – the secret formula behind accurate travel times

With over 30 years of experience of the road, TomTom is the partner you need for hyper-accurate ETA calculations. Hundreds of millions of drivers and businesses trust our expertise to give them accurate route calculations.


Working with our experts means that our technology adapts to yours. You can use our APIs as hosted services or integrate our map data and traffic services into your own software.
Detailed maps

Detailed maps

Continuously updated, our maps are loaded with rich road data that includes speed limits, gradients and turn curvature. All the information you need to calculate safe and efficient routes.
Traffic patterns

Traffic patterns

Key to predicting travel times is knowing what driving speed to expect on different roads. TomTom Speed Profiles gives you average speed measured on any road segment, for every hour of the day and every day of the week, based on historical traffic data.
Traffic information

Traffic information

Powered by 600+ million connected devices worldwide, TomTom Real-Time Traffic offers trusted, up-to-date information. Based on real-road conditions, it helps drivers navigate around accidents, jams and road closures.
Intelligent routing

Intelligent routing

Built from our 30 years of navigation experience, the TomTom Routing API offers precise routing and predicted travel times for cars, electric vehicles, trucks and vans. Combine it with our tracking APIs to keep track of your driver’s progress and notify riders in real time.

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What's happening in the on-demand industry

TomTom and Uber
PRESS RELEASE

TomTom and Uber deepen ties to develop superior mapping experiences


Uber relies on TomTom maps, traffic data and maps APIs across its global platform. Uber is also a trusted map editing partner to TomTom, helping create even more accurate navigation and location experiences, routing, fares, and arrival time estimates.
What is traffic prediction and how does it work?
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What is traffic prediction and how does it work?


Traffic prediction is the task of forecasting real-time traffic information based on floating car data and historical traffic data, such as traffic flow, average traffic speed and traffic incidents.
What is last mile delivery tracking?
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What is last mile delivery tracking?


With technology advancing, customer expectations are rising. Fortunately, whether you run a fleet of delivery trucks or on-demand drivers, last mile tracking makes sure that you give customers accurate ETAs and your fleets operate safely.
How to use the TomTom Routing API for estimated time of arrival
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How to use the TomTom Routing API for estimated time of arrival


This tutorial shows you how to use the TomTom Routing API to calculate an accurate time of arrival. Our API is a powerful tool which can be used to get accurate directions for diverse types of vehicles, with routes like the fastest, shortest, most exciting, etc.
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