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Intro

The TomTom corporate font families are Gotham and Noway. Both are rounded and friendly, like our logo.

Our primary font

We use Gotham in two weights: Bold and Book.

Gotham Bold is punchy, yet soft. We use it for headlines – in UPPERCASE for stand-alone headlines that are five words or fewer, and in sentence case for longer, more informative headlines.

Gotham Book provides contrast. We mainly use it for digital menus.

Our secondary font

Noway, in Bold and Regular. Noway? Yes way. We use it for sub-headlines, intro and body copy. As well as for numbers and symbols.

Alignment

Our copy lives on the edge – either the left, or the right. Not centered not justified.