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Intro

The TomTom color palette brings out our true colors, derived from the boldness of our logo and expanded to show our softer side. It consists of four primary and four secondary colors, with a functional gray used only when needed.

Our primary palette

Our primary colors reflect our logo, with an added twist of blue for contrast. Without speaking, they say one thing: we are TomTom.

Our secondary palette

It’s all in the details. We know. So we created a secondary color palette for data, context and definition. Only use these colors together with our primary colors.

Our gray palette

Our gray is rather picky about where it’s used. Safe bets are: over photography, or to separate content on white – for example on webpages or in emails.

Color balance

Balance is essential to the wellbeing of our overall palette. Stick to the guidelines to achieve the perfect layout.