Measuring trip distribution in Berlin
Why quality location data is key to better traffic management
Traffic information is important for people. Are there delays ahead? When’s the best time to leave for work? Is a better route available? Knowing the answers to these questions helps people get where they need to be more efficiently. And crucially, this efficiency leads to reduced emissions.
Traffic information is founded on location data. Knowing the geospatial location of a driver’s starting and ending points, their current location and the various routing options available are important criteria for the algorithms embedded in a modern transportation management system. Traffic information also contains road speed information, such as real-time speeds per road segment.
As an operator of traffic information centers, VMZ Berlin needs great source data to deliver the detailed insights into traffic and travel patterns that its clients demand. That’s why, in 2012, the company chose TomTom as its location technology provider. Today, nearly a decade later, it continues to leverage many of TomTom’s traffic services, including real-time traffic data, historical traffic data and routing services.