Based in Navi Mumbai, Maharashtra, Chalo is a key transport technology company in India, building and deploying technology to track thousands of buses. As its user base grew, Chalo realized that TomTom had the location data it needed to improve the bus travel experience and increase bus ridership, not just across the major metros but also for smaller Indian cities and towns.
How Chalo improved the public transit riding experience in India
The challenge was clear - inefficient bus operations meant lower bus ridership and a lack of estimated time of arrival (ETA) visibility led to dissatisfied passengers. So Chalo launched an app which allowed passengers to live-track buses and see the actual arrival time of their ride. As a result, riders can head to their bus stop just a few minutes before their bus arrives, rather than waiting 15-20 minutes, as they did earlier.
The app also improved the bus ticketing process. Previously riders needed to visit a pass center, wait in line for an hour, and submit documentation just to buy a bus pass. This needed to be repeated monthly to renew their pass. Now, riders can buy their bus ticket or a monthly bus pass directly on the Chalo app. The app also includes a live passenger indicator feature, allowing riders to see how crowded their bus is in real-time before deciding which bus to take.