The Ocean’s screen in landscape. The screen was first seen as part of the production vehicle debut at the L.A. Autoshow last year. Fisker has reportedly filed a patent
for the swiveling display. Credit: Fisker
It’s a wonderfully simple concept. We keep hearing about how drivers expect to be able to take their digital lives into their vehicles and how they want their cars to be more like phones. A central screen that rotates like a smartphone, that’s the closest thing we’ve got to a phone experience in a car since, well, integrated handheld car phones
The steady proliferation of larger screens, more powerful infotainment systems and phone connectivity has brought much more phone-like functionality to the car. But we’re still bound by the physics of that central screen being fixed in its orientation, until now.
Even though Fisker is filing a patent on the idea, it’s not the first time that we’ve seen a rotating display inside a vehicle. In August last year, Motor1.com reported
that Mitsubishi Electric was testing a rotating infotainment system in its Acura MDX. According to Mark Rakoski, Mitsubishi’s VP of advanced engineering, the idea came from user preferences and that some apps are better viewed in landscape and some better viewed in portrait. Which I’m sure is what Fisker is going for here too.
BMW’s Theater Screen
Even though the company pulled out
of being there in-person, BMW is showing
off its “Theater Screen” concept as part of its virtual CES presence this year.
Cars are becoming about a lot more than just driving. For BMW, it sees that they have the potential to become little cinemas on wheels. In an interview cited by BMW Blog
, Pieter Nota, BMW Board Member that oversees sales and marketing, talked about the screen saying, “It really gives an immersive, cinematic experience in the vehicle”.
It’s unclear if this technology is just a concept or planned for production. If it is going to go into production, we should probably expect to see it in BMW’s more luxury-oriented vehicles like the 7 Series first.
Amazon Fire TV… in a car?
Stellantis, the car maker that spawned from the marriage between Fiat Chrysler Automotive and Groupe PSA, is also going digital this CES.
Alongside a host of vehicle announcement, Stellantis’ Jeep was gearing up to show off its award winning
Wagoneer and Grand Wagoneer vehicles which have Amazon Fire TV built in
. This gives drivers, and passengers, access to Amazon’s suite of entertainment apps such as Prime Video, Amazon Music, Twitch and IMDbTV. What was I saying about cars becoming cinemas on wheels?