is a leader in analytic process automation (APA). The Alteryx APA platform™ unifies analytics, data science and business process automation in one, end-to-end platform to accelerate digital transformation. TomTom is the leading location technology specialist. Together with TomTom
, Alteryx is at the forefront of enabling enhanced business decision making using analytics.
Location is important for several analysis tasks and for creating comprehensive and visually attractive reports. To help drive the functionalities for Spatial Analysis and Demographic Analysis and Reporting, Alteryx relies on TomTom mapping data and Maps APIs. Using TomTom data, users can add location context to critical data to deliver important business insights. They can also compare competitor locations to their own and perform drive-time analysis for desired demographic segments before determining the location of retail stores.
Together with TomTom location technology, Alteryx can provide customers with a platform to run analytics models and view the results on a map to optimize the decision process.
Market analysis and site selection
Let’s imagine you’re a consultant who’s been tasked by a major grocery brand management team to perform a market or site selection study to determine an optimal new location for a grocery store in a midsized metropolitan area. You have data for the existing stores and their customer transactions. A first instinct might be to analyze the customer spend per store to identify the top performing stores and to build out a customer profile that yields the best results. Of course, you’ll want to map out the locations and the surrounding areas to see how well the existing stores are positioned relative to each other and your target customers.
To get your analysis started, you need to create a spatially enabled data model, so that an analyst can deliver viable options for new locations with any data set, at any time.
Creating a data model
Creating an easy-to-explain comprehensive data model (complete with data transformation steps and map visuals) would normally be complicated, but Alteryx greatly simplifies this task. Their drag and drop interface allows you to blend, prepare, transform and map your data. Together with TomTom location technology, Alteryx provides easy-to-use building blocks for spatial analysis and demographic analysis, and reporting that result in more informed decisions, faster.
TomTom is the leading location technology specialist. Those involved in geomarketing, GIS and analytics know that it’s all about the data. Powerful analytics platforms demand access to global map coverage with a level of detail fit for geospatial analysis and geocoding. TomTom’s location intelligence suite meets this business need
TomTom mapping data
and Maps APIs
allow you to add location context to critical data and deliver important business insights. Alteryx relies on TomTom to provide its customers with a comprehensive view of the results with a highly detailed and visual map.