Generally, there are two ways to view location; as a postal address or a point on a map. That point on a map translates geospatially to a latitude and longitude and gives a very precise location. We can use geocoding to convert a postal address to a corresponding latitude and longitude to give an exact location. But geocoding’s success is only as good as the source data (AKA the address) being processed.
"144 Maine Street is not the same as 144 Main Street,” states Greg Brown, VP of Marketing at Melissa Data. “Simple data entry mistakes can lead to errors in identifying client locations. Melissa Data applications search for these errors, and we work with our clients to correct them early on.”
Through the years, Melissa Data has earned the reputation of being the “address expert.” They boast 99.99% uptime, delivering high quality, trusted data for more than 10,000 clients worldwide. The company’s best-of-breed address engine verifies the integrity of addresses. In the business of address verification, integrity matters most.
"Beyond simple data entry errors, getting the exact geospatial location of a premises correctly identified is equally important," Brown says. “That’s why we turned to TomTom years ago. While some location data providers offer interpolated address ranges, TomTom gives us rooftop precision.”