MAY THE 4TH BE WITH YOU

May 04 2010

MAY THE 4TH BE WITH YOU

~ Official Star Wars™ voices now available, only on TomTom devices ~

Amsterdam, 4th May 2010 – Get ready to feel the Force – behind the wheel! In association with Lucasfilm Ltd. and VoiceSkins.com TomTom brings official Star Wars voices to TomTom navigation devices for the very first time.

Launching today with Sith Lord Darth Vader, the line-up will continue throughout summer 2010 – with C-3PO arriving in June and Yoda in July. The cast will be complete with Han Solo in August.

“We are thrilled to launch these exclusive Star Wars voices, available only on TomTom devices,” says Alain Pakiry, Senior Vice President for Marketing at TomTom. “Now, Star Wars fans around the world can unite their passion for Star Wars with their love of the road, making every drive more personal and exciting.”

“The TomTom brand is synonymous with high quality navigation. Star Wars fans are sure to be delighted when they hear just how great these voices sound on their TomTom navigation devices,” says Casey Collins, sr. director of international licensing and marketing at Lucas Licensing.

Darth Vader’s menacing voice and signature breathing add a thrilling dimension to TomTom GPS voice commands. Incorporating dialogue inspired by the original films, Darth Vader delivers navigation instructions such as: “Bear left, to the dark side. Then in 200 yards you have reached your destination. The Force is with you, but you are not a Jedi yet”.

The Darth Vader voice also features original sound effects from the classic films, including lightsaber sounds and TIE fighter flybys. John Williams’ unforgettable Imperial March music is embedded into certain sections of the navigation commentary. With such audio temptation, Darth Vader will turn all TomTom drivers to the dark side!

TomTom customers will also be able to download free of charge various official warning alert sounds voiced by Darth Vader, along with free start up screen wallpaper and Lord Vader map icon.

To celebrate the release of the voices, TomTom is launching a unique Star Wars game where fans can also test their allegiance to the Force, to see if they wish to turn to the dark side.

All Star Wars voices will be available in English with further languages available throughout the summer.

Darth Vader’s voice is available for download immediately for €9.95.

To hear clips of the voices – and to find out more about them and the Star Wars game – visit
• Website http://www.tomtom.com/starwars
• Video: http://www.youtube.com/watch
• Game: http://www.tomtom.com/usetheforce

- ENDS -

Note to editors
High resolution Star Wars images are available on request.

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