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Introducing TomTom Urban Rider – for smart, easy powered two-wheel navigation, every day

Apr 27 2010

Introducing TomTom Urban Rider – for smart, easy powered two-wheel navigation, every day

London, 27 April 2010 – TomTom is making easy and smart navigation available to powered two-wheel riders everywhere, with the launch of TomTom Urban Rider.

This smart two-wheel navigator has a glove-friendly, intuitive screen and simplified user interface, but also ensures riders have the smartest navigation with innovative TomTom features like advanced lane guidance and IQ Routes™– all from just £249.

“With TomTom Urban Rider, we’re making navigation truly accessible to all users of a powered two-wheeler,” says Damian Woodward, VP sales & marketing at TomTom. “Whether you use your bike for the daily commute or for long rides on the open road at the weekend, it’s everything you’ll need in a great value package.”

The most noticeable feature is the simplified menu, which has just two buttons – ‘Navigate to’ and ‘Browse map’. This lets users get going without any hassle, and is made even easier to use thanks to the glove-friendly screen with its larger icons – perfect for gloved hands.

When it comes to safety, a welcome addition to the Rider products is advanced lane guidance. On the most difficult highway intersections, this provides a realistic 3D representation of the junction to keep users relaxed and safe.

For even better routing, meanwhile, TomTom Urban Rider features IQ Routes. This innovative TomTom technology uses actual speed data collected from millions of users to calculate the fastest route for any hour of any day.

And to help customers keep their map up to date between map releases, TomTom Urban Rider features Map Share™ technology. This lets them make corrections to their map and benefit from thousands of corrections made by TomTom users every day – free of charge.

For the serious riders out there, TomTom is also releasing TomTom Rider Pro. This comes with a Bluetooth® headset in the box, for loud and clear voice instructions and for making and receiving phone calls when on the road.

TomTom Urban Rider will be available from end of May 2010. Priced £249.99 for UK/Republic of Ireland maps and £299.99 for European maps. For more information and to buy, visit

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Notes to editors
Key features of TomTom Urban Rider and TomTom Rider Pro

• Simplified Menu
• Glove-friendly screen
• Advanced lane guidance
• IQ Routes™
• Map Share™

Accessories
• A dock and RAM mount to firmly fix the device to your bike
• A mini USB charger for home charging
• A Bluetooth® headset to hear voice instructions and make calls hands-free (Rider Pro only)

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