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TomTom Introduces TomTom EASE in Red for Valentine’s Day

Feb 08 2010

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~ Give the gift of easy to use, intelligent navigation this Valentine’s Day – so your loved ones will never be lost without you ~

Concord, MA – February 8, 2010 -TomTom, the world’s leading provider of navigation solutions and digital maps, today announces a limited edition of the TomTom EASE in red for Valentine’s Day. The TomTom EASE, TomTom’s newest entry-level car navigation solution that was introduced at CES 2010, combines even greater ease-of-use with quality navigation at a very affordable price – making it the ideal gift for drivers everywhere.

“Now in red, the TomTom EASE is the perfect Valentine’s Day gift that combines quality, simplicity and style into one compact device,” said Jocelyn Vigreux, president of TomTom Inc. “There’s no better way to keep love in the air – and peace in the car – than using the most intelligent routes from the TomTom EASE.”

Portable and easy to use
The TomTom EASE features a sleek, light-weight design and integrated EasyPort™ mount, making the TomTom EASE the most compact TomTom device available. Drivers can easily fit the entire device and attached mount into a pocket, purse or small glove compartment.

Enhanced user interface
TomTom’s improved EasyMenu user interface offers a simple two-icon touchscreen menu that provides quick access to search tools so that users can get started on their destination even faster.

Best routing and maps
TomTom's proprietary IQ Routes™ Technology enables users to always drive the smartest and most efficient routes, whenever or wherever they go. IQ Routes Technology calculates routes based on historical speed measurements for every time of day and for every road segment, from large highways to small local roads. Additionally, with TomTom Map Share™, users can modify their own maps and benefit from other verified changes.

The device features maps from Tele Atlas covering more than 6.5 million miles of roadways in the U.S. and including more than three million standard and premium points of interest. The same Tele Atlas maps that will power the device were recently rated highest for quality and reliability in certified tests.

Extensive safety features
Safety is a key priority in the development of all TomTom products. TomTom EASE is designed with safety features so that drivers always have direct access to extensive safety and roadside assistance information wherever they go. The extensive ‘Help Me!’ Menu includes information such as the way to the nearest car repair station or hospital.

Pricing and availability

The new TomTom EASE is available in red for a limited time, exclusively at for $119.99.

Product technical specifications

  • Unit Dimensions: (H x W x D) 3.4” x 3.6”x 1.2” (including mount)
  • Unit Weight: 6.1 oz. (including mount)
  • Touch-screen: 3.5” LCD (320 x 240 pixels, supports 64K colors)
  • Memory: 2 Gb Flash
  • Maps: Pre-loaded maps of the US from Tele Atlas
  • Text-to-Speech: Yes

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