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TomTom and Accor bring hotel locations to drivers

Nov 26 2009

TomTom and Accor bring hotel locations to drivers

Sydney, 26 November 2009 – TomTom and Accor, the world’s largest hotel and tourism group, have joined forces to ensure drivers can easily find a place to stay.

Accor is the largest and fastest growing hotel group in the Asia Pacific Region, offering a range of over 400 hotels in 16 countries including; Australia, New Zealand, Fiji, French Polynesia, Japan and beyond. In Australia alone, Accor currently offers 146 international standard hotels and resorts, covering the full spectrum of the accommodation market, including the five star Sofitel brand and Pullman, Novotel, Mgallery, Grand Mercure, Mercure, All Seasons, Ibis and Formule 1 hotel brands.

TomTom and Accor have simplified the process of finding and navigating to a suitable hotel with the ‘Add to TomTom’ button on each hotel’s web page on accorhotels.com.

This feature provides drivers with the latest hotel locations; a feature that is especially useful in unfamiliar places. The function is updated daily to ensure reliable information.

With TomTom’s award-winning navigation software, finding an Accor hotel has never been simpler. Users ‘navigate to POI’ and the device does the rest, with hotel logos appearing on the map. "We are constantly improving the navigation experience for our customers," says Chris Kearney, TomTom Marketing Manager – Australia & New Zealand. "Accor is the latest partner to help us deliver relevant, timely and up-to-date content.”

Nick Saisanas, Marketing Communications Manager, TomTom – Australia & New Zealand, says that this new application provides customers’ and Internet users with an effortless way to find accommodation, wherever they are. “This collaboration enhances consumer experience and offers Accor and TomTom customers alike precise information on hotel locations,” says Saisanas.”

Accorhotels.com is the Accor booking portal with over 5,000,000 visitors per month. Users have the choice of downloading all of the Accor Group hotels to their TomTom device – some 3,000 properties worldwide with the brands: Sofitel, Pullman, MGallery, Novotel, Mercure, ibis, all seasons, Formule 1 - or downloading hotels by brand – for example all the Sofitel hotel locations. Users can also download only one hotel’s positioning details from the ‘how to reach the hotel’ hotel web page in accorhotels.com.

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