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The nearest hotel is just a tap away

Nov 26 2009

The nearest hotel is just a tap away

˜ TomTom and Accor bring hotel locations to drivers ˜

Auckland, 26 November 2009 – TomTom and Accor, the world’s largest hotel and tourism group, have joined forces to ensure drivers can easily find a place to rest.

Accor is also the largest and fastest growing hotel group in the Asia Pacific Region, offering a range of over 280 hotels in 17 countries, including Australia, New Zealand, Fiji, French Polynesia, Japan and beyond.

In New Zealand alone, Accor currently offers 23 international standard hotels and resorts, covering the full spectrum of the accommodation market, such as Sofitel, Mercure and Novotel. TomTom and Accor have simplified the process of finding and navigating to a suitable hotel with the ‘Add to TomTom’ button on each hotel’s web page on accorhotels.com.

This feature provides drivers with the latest hotel locations; a feature that is especially useful in unfamiliar places. The function is updated daily to ensure reliable information.

With TomTom’s award-winning navigation software, finding an Accor hotel has never been simpler. Users ‘navigate to POI’ and the device does the rest, with hotel logos appearing on the map. "We are constantly improving the navigation experience for our customers," says Chris Kearney, TomTom Marketing Manager – Australia & New Zealand. "Accor is the latest partner to help us deliver relevant, timely and up-to-date content.”

Nick Saisanas, Marketing Communications Manager, TomTom – Australia & New Zealand, says that this new application provides customers’ and Internet users with an effortless way to find accommodation, wherever they are.

“This collaboration enhances consumer experience and offers Accor and TomTom customers alike precise information on hotel locations,” says Saisanas.”

Accorhotels.com is the Accor booking portal with over 5,000,000 visitors per month. Users have the choice of downloading all of the Accor Group hotels to their TomTom device – some 3,000 properties worldwide with the brands: Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, ibis, all seasons, Etap Hotel, hotelF1 - or downloading hotels by brand – for example all the Sofitel hotel locations. Users can also download only one hotel’s positioning details from the ‘how to reach the hotel’ hotel web page in accorhotels.com.

- ENDS –

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